FabStation

About Us

Eterio Realities Inc. is a software company in Victoria, British Columbia, building augmented reality tools for industrial manufacturing. Our story began in 2010, out of challenges encountered during the construction of the Sparkling Hill Resort in Vernon, B.C.

Today our team of 30+ people across Canada, India and growing! We have built FabStation, an AR-enabled manufacturing execution system used by 250+ fabrication shops in 30+ countries. FabStation replaces paper and 2D drawings on the shop floor with AR-guided assembly, dimensional inspection, and production tracking, and it integrates with the workflows shops already run. Our mission is to empower steel fabricators with innovative augmented reality technology, revolutionizing the way they work.

The Role

We are looking for a self-motivated Account Executive (West Coast) selling into the global structural steel and pre-fab markets. This is a full-cycle sales role, taking the prospective clients from initial outreach through to sign off with a focus on exploring new industries to introduce FabStation. You are organized and have exceptional verbal and written communication skills. We’re seeking an individual with an entrepreneurial spirit who has a strong sense of self-development and accountability. The Account Executive should exude diplomacy, tact, and poise under pressure when working with clients at their work site and/or at trade shows and various other events in and out of the country.

What You Will Do

• Obtain an expert-level understanding of our existing products and develop an understanding of our new products.
• Identify and qualify new prospective clients via phone, social media, and email.
• Develop and manage your sales pipeline through HubSpot.
• Scheduling online demonstrations with both warm and cold opportunities.
• Conduct online and in-person demos using open questions to understand the clients' pain points and deliver our value proposition.
• Build and nurture relationships with key decision-makers within target organizations.
• Negotiate agreement terms, and close deals to meet or exceed sales targets.
• Track and report on key sales metrics to measure performance and identify areas for improvement.
• Facilitate a smooth transition from sales to customer success teams, ensuring all client expectations are documented and communicated.
• Be attentive to client concerns and provide answers that are knowledgeable and insightful to encourage product sales and retention.
• Travel to conferences, trade shows, and customers where required.

What We’re Looking For

• 3+ years' experience in the construction/manufacturing industry OR 5+ years’ of technical sales experience, preferably within the SaaS industry
• Proven track record of hitting sales targets and quotas
• Experience in full-cycle sales processes, including lead generation, prospecting, outreach, negotiation and closing
• Experience in consultative selling and understanding customer needs
• Exceptional English verbal and written communication skills
• Experience with CRM platforms. HubSpot would be a bonus
• Competitive, self-motivated, and results-driven mindset
• Organized and able to manage high activity volume
• Highly organized with strong follow-through and attention to detail
• Fast learner who can quickly understand technical products and manufacturing workflows
• Ability to confidently communicate value to executives, sales leaders, and operational teams
• Exposure to manufacturing, construction, or technical products is highly preferred

What We Offer

• Competitive compensation: $50,000-65,000 plus commission ($106,400 - $176,400 OTE)
• Competitive benefits
• 2 weeks paid vacation plus 5 paid sick days
• Annual company offsite
• $2,000 CAD tech stipend
• Fully remote work environment
• Company-wide holiday week closure over Christmas
• Continuous coaching for career growth