Company Description
Come join us and make a difference in the world!
Discover more at www.necsws.com
NO AGENCIES PLEASE
Job Description
Please note, this role can be remote or hybird, subject to location
This role is a 12 Month Fixed Term Contract
As a Marketing Manager, you'll need to:
Key Responsibilities
Campaign Management & Demand Generation
- Plan, run, and optimise integrated lead and demand generation campaigns across both Government and Social Housing sectorsthat drive demand and support revenue targets for customer acquisition and expansion.
- Lead multi-channel campaigns across email, media, website, events, search, paid media and social.
- Use data to track and optimise MQL > SQL performance.
- Organise and attend in-person and online events to promote key message narratives.
Digital and Website Performance
- Own and deliver the website strategy to increase traffic, engagement and conversion (WordPress experience a bonus).
- Improve user journeys and ensure content supports priority initiatives across both the Government and Social Housing.
- Monitor and analyse website analytics using GA4 and Semrush to identify improvements and report progress.
- Ensure every web asset has a clear purpose and supports the wider marketing strategy.
- Manage sector LinkedIn activity
- Report on digital marketing activity to identify areas for improvement
Content and Thought Leadership
- Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations.
- Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.
- Craft messaging for key initiatives, product propositions, and sector-wide challenges.
- Maintain consistent tone of voice and ensure alignment across all channels.
Team Leadership and Coaching
- Line-manage and coach a growing team of digital, content, and campaign implementers.
- Provide clear direction, feedback, and development opportunities.
- Promote a collaborative, supportive, and high-performance culture.
Stakeholder Management
- Work closely with Product, Sales, Leadership, and subject matter experts to shape initiatives.
- Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy.
- Communicate campaign progress and performance against KPIs to senior leadership.
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.
Reporting, Insights and Automation
- Monitor and track activity and deliver regular reporting on KPIs.
- Analyse campaign and website data to recommend improvements.
- Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity.
- Use marketing automation tools (e.g. ActiveCampaign) to build workflows, nurture programmes, and lead scoring.
- Ensure data quality and reporting accuracy across CRM and marketing systems.
And with support, you'll need to:
- Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the government and social housing sectors.
- Manage stakeholders' expectations.
- Track marketing performance and return on investment and prepare monthly reports for management.
Qualifications
Who are we looking for:
The ideal candidate is a creative, digitally savvy and commercially minded marketing professional who can develop compelling content, deliver integrated marketing campaigns, and help position NEC as a trusted partner within Government & Housing. This is a hands-on role, requiring someone who is comfortable creating content, developing campaigns, managing stakeholders, and delivering activity across multiple channels.
They will combine strong marketing instincts with a data-driven mindset, using insight and performance metrics to continually improve results. Confident using a range of digital marketing tools and platforms, they will bring a strong understanding of content marketing, social media, website management, email marketing and campaign execution.
Essential
- Experienced Marketing Manager.
- Self-starter who takes ownership.
- Proven experience in digital marketing and website optimisation.
- Strong content creation skills and understanding of messaging for complex sectors.
- Demonstrable experience delivering integrated lead and demand generation strategies.
- Experience managing or coaching a small team.
- Confident using analytics platforms and marketing automation systems.
- Strong stakeholder management and communication skills at all levels.
- Data-driven mindset with a focus on results, demonstrating success at improving ROI.
Desirable
- Experience in B2B technology marketing.
- Knowledge of UK Local Government and/or Social Housing.
- Understanding of Local Government Reorganisation and sector transformation programmes.
- Experience running Account Based Marketing programmes.
Personal Attributes
- Highly organised, proactive, and able to manage multiple deadlines.
- Strategic thinker with a hands-on approach.
- Able to influence others and build strong working relationships.
- Passionate about quality, marketing effectiveness, reporting and measurable outcomes.
Additional Information
We pride ourselves in offering an excellent benefits package, including an above average pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:
- Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
- 25 days paid holiday with the option to buy/sell
- 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
- A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
- A selection of flexible benefits to suit your individual needs
Candidates must be able to demonstrate a pre-existing right to work and travel within the UK. Documentary evidence will be required.
All offers are subject to satisfactory vetting and reference checks. Depending on the nature of the role a Disclosure Barring Service (DBS) check may also be required.
NEC Software Solutions is an equal opportunities employer, welcoming applications from all communities. If you require any reasonable adjustments or have specific accessibility needs during the recruitment or interview process, please feel free to share these with us. We are committed to ensuring an inclusive and accommodating experience for all candidates.
Who we are?
We’re NEC Software Solutions (part of global tech giant NEC Corporation). While you read this ad, our software is helping to dispatch ambulances, support families, keep trains on the move, locate missing people and even test the hearing of newborn babies.
Working with us, you’ll be helping our 3,000+ employees push the boundaries of what’s possible and support amazing public services.
We work with governments, hospitals, police forces, housing providers, local authorities and more. We help them pay financial support faster, speed up treatments for patients and respond to emergencies in the right way. The more we do, the more our customers can do for others. And together, we make a world of difference.
We’d love your help. And we’ll support you all the way.
