Content Manager and SEO Lead
Internal Job Description — Day Translations and Day Interpreting
Employment: Full-time, dedicated position
Location: Remote
Reports to: CEO or designated marketing leader
Schedule: Agreed working hours with consistent overlap with US Eastern Time
Purpose of the Role
Own the content strategy, production, and publication for the Day Translations and Day Interpreting websites, while leading the work needed to improve search rankings, relevant organic traffic, qualified inquiries, and customer acquisition.
Content management is the primary responsibility. This includes managing writers, improving existing pages, organizing the release of new content, and ensuring everything published is accurate, useful, optimized, and designed to convert visitors into customers.
This is a hands-on management role. The person must be able to research, write, edit, optimize, and publish content personally while coordinating writers, SEO contributors, designers, and developers.
1. Content Strategy and Planning
- Own the content strategy and editorial calendar for both websites, with clear priorities, deadlines, assigned owners, and publishing schedules.
- Identify which service pages, industry pages, articles, case studies, and other resources will contribute most to business growth.
- Manage homepage content and ensure it clearly communicates our services, credibility, and value to prospective customers.
- Plan new content around customer needs, search intent, relevant keywords, and business priorities.
- Maintain a content inventory showing which pages need to be created, updated, consolidated, or removed.
- Coordinate overlapping topics between the two websites so each brand has a clear purpose and distinct content.
- Take ownership of the content needed for website redesigns and new page launches.
2. Writer and Editorial Management
- Recruit, evaluate, assign, and manage content writers and editors.
- Assess whether existing writers meet our standards and identify additional talent when needed.
- Involve qualified translators, interpreters, and internal specialists when their expertise can improve content.
- Give writers clear assignments covering the audience, purpose, keywords, structure, internal links, calls to action, sources, and deadline.
- Review and edit content for accuracy, clarity, natural American English, brand consistency, and persuasive value.
- Provide specific feedback and ensure revisions are completed promptly.
- Personally rewrite or improve content when needed to maintain quality and keep publication moving.
- Maintain consistent editorial standards across both brands.
3. Content Publication and Website Management
- Manage each piece of content from initial assignment through editing, expert review, design, SEO checks, approval, and publication.
- Coordinate with designers and developers to ensure pages are attractive, readable, mobile-friendly, and easy to navigate.
- Publish content through the content management system and verify that live pages display correctly.
- Check headings, links, images, metadata, formatting, and calls to action before and after publication.
- Maintain a consistent publishing pace agreed with leadership.
- Follow up on delayed assignments and resolve bottlenecks.
- Ensure published information remains accurate as services, technology, and business priorities change.
4. SEO Strategy and Execution
- Own the SEO improvement plan for both websites and maintain a prioritized list of actions.
- Conduct keyword research, competitor research, content audits, and search-intent analysis.
- Map target keywords and topics to appropriate pages.
- Improve titles, meta descriptions, headings, URLs, internal links, image descriptions, and page structure.
- Take responsibility for homepage SEO and the visibility of important service and industry pages.
- Identify and address competing pages, outdated content, weak pages, and missed content opportunities.
- Build useful connections between related articles, service pages, industry pages, and case studies.
- Investigate ranking and traffic declines and coordinate corrective action.
- Stay informed about changes in search and adjust priorities based on evidence and results.
5. Technical SEO Coordination
- Work with developers to identify and resolve technical issues affecting website visibility and usability.
- Coordinate improvements involving crawling, indexing, redirects, canonical tags, XML sitemaps, broken links, mobile usability, Core Web Vitals, and appropriate structured data.
- Translate SEO findings into clear development tasks with priorities and acceptance criteria.
- Verify completed fixes rather than assuming an issue is resolved once a task is marked complete.
- Support website migrations and redesigns through content inventories, URL mapping, redirect planning, prelaunch checks, and postlaunch monitoring.
- Coordinate multilingual SEO where applicable, including localized keyword research and language targeting.
The manager owns identification, prioritization, coordination, and verification. Developers remain responsible for engineering implementation.
6. Link Building and Website Authority
- Manage ethical link-building and digital PR activities for both brands.
- Identify relevant industry publications, associations, partnerships, and editorial opportunities.
- Coordinate outreach and manage any contributors responsible for obtaining links.
- Develop useful resources, expert commentary, and case studies that can earn relevant coverage and links.
- Review link placements for quality, relevance, and business value.
- Identify opportunities to recover valuable broken or lost links.
- Avoid spam, purchased ranking links, and fabricated authority.
7. Content Quality and E-E-A-T
- Apply experience, expertise, authoritativeness, and trustworthiness principles throughout the content process.
- Incorporate real subject expertise, accurate author and reviewer information, credible sources, and practical explanations.
- Work with internal teams to develop approved case studies and demonstrate actual experience.
- Verify claims about certifications, compliance, service availability, technology, turnaround times, and results before publication.
- Obtain permission before using client names, testimonials, or confidential project information.
- Ensure content answers customer questions clearly and provides meaningful value.
- Use AI tools responsibly where appropriate, with human editing, fact-checking, and accountability for every published page.
8. Conversion and Business Growth
- Improve content so visitors understand our services and know how to take the next step.
- Strengthen calls to action, service explanations, supporting evidence, and inquiry paths.
- Work with sales and operations to understand customer questions, objections, terminology, and buying decisions.
- Prioritize content that attracts qualified prospects, particularly business customers.
- Coordinate improvements to quote requests, registrations, demonstration requests, and other relevant conversion paths.
- Evaluate lead quality alongside traffic and conversion volume.
9. Priorities for Each Brand
Day Translations
- Improve visibility for translation, localization, audiovisual services, and priority industry solutions.
- Develop service and industry pages that help business buyers evaluate our expertise and capabilities.
- Strengthen the homepage, commercial landing pages, case studies, and supporting educational content.
- Support the ongoing release of content for the new website.
Day Interpreting
- Improve visibility for phone, video, in-person, and other approved interpreting offerings.
- Create clear content explaining how services work, who they serve, and how customers can get started.
- Develop industry-specific content addressing relevant customer needs.
- Improve content supporting account registrations, demonstrations, inquiries, and ongoing business use.
10. Reporting and Accountability
- Maintain clear visibility into what is planned, assigned, awaiting review, published, and being improved.
- Provide a weekly update covering completed work, pages published, pages updated, blockers, and upcoming priorities.
- Provide a monthly performance report for each website.
- Use Google Search Console, GA4, and relevant SEO tools to identify opportunities and evaluate results.
- Explain what changed, why it matters, and what action should follow.
- Escalate issues promptly when they require leadership decisions, additional resources, or development support.
Required Qualifications
- Demonstrated success managing website content and improving organic performance.
- Excellent English writing and editing skills, including the ability to produce clear, persuasive American English content.
- Strong experience managing writers, briefs, editorial calendars, deadlines, and publication.
- Practical knowledge of keyword research, on-page SEO, technical SEO, internal linking, content audits, and link building.
- Ability to use analytics and SEO tools to diagnose problems and prioritize work.
- Experience working within a content management system.
- Strong organizational, project management, and communication skills.
- Ability to perform detailed work personally while managing contributions from others.
- Availability for a dedicated full-time position and a long-term commitment to the company.
Preferred Experience
- Translation, interpreting, localization, or other B2B services.
- Multilingual websites and international audiences.
- Healthcare, legal, government, or other industries requiring careful factual review.
- Website redesigns, migrations, and large content launches.
- Conversion improvement and coordination with sales teams.
First 90 Days
Days 1–30
- Audit both websites, existing content, measurement, and publishing workflows.
- Establish baseline rankings, traffic, conversions, and priority page performance.
- Evaluate writer quality and team capacity.
- Identify urgent SEO issues and high-value content opportunities.
- Submit a prioritized improvement plan and editorial calendar.
Days 31–60
- Improve priority homepage and service content.
- Establish a dependable briefing, editing, approval, and publishing process.
- Publish approved new pages and refresh important existing pages.
- Strengthen internal linking.
- Drive completion of the highest-priority technical fixes.
Days 61–90
- Review early results and adjust priorities.
- Expand effective topics and improve underperforming content.
- Implement a relevant outreach and link-building plan.
- Present a performance review and the next quarter’s roadmap.
Performance Measures
Numerical targets will be agreed with leadership after the initial audit. Each website will be reported separately.
- Growth in qualified organic inquiries and relevant registrations or demonstration requests.
- Improvement in conversion rates and organic-attributed opportunities where tracking is available.
- Growth in non-branded organic clicks and visibility for agreed commercial topics.
- Improved performance of priority service and industry pages.
- Consistent publication and improvement of approved content.
- Strong editorial quality and timely completion of assignments.
- Resolution of critical SEO issues and completion of agreed priorities.
The role is accountable for building a dependable content operation and improving organic business performance across both websites.
