Art Director, Brand

Javvy is on a mission to set a new standard for café favorites with better-for-you beverages that are craveable, convenient, and without compromise. Positioned at the intersection of café culture, convenience, and functional nutrition, we’re reimagining the drinks people buy every day — proving you don’t have to compromise between great taste and quality ingredients. What began as a cult-favorite DTC brand has rapidly scaled into an omnichannel business, now expanding into major retail while building a loyal community around better-for-you café favorites.

About the Role

Javvy is looking for a highly creative, hands-on Art Director to help shape and execute the next chapter of our visual brand.

We’re looking for a designer at heart—someone who can establish a strong creative vision, lead and develop a talented design team, and still jump into the work when needed. You’ll oversee creative across packaging, retail, ecommerce, product launches, photography, partnerships, and brand experiences while remaining close enough to the work to personally design and execute high-priority assets.

The ideal candidate combines exceptional design craft with strong creative judgment and knows how to build a cohesive brand across a rapidly growing omnichannel consumer business.

What You’ll Own

Creative Direction & Brand

• Help define and evolve Javvy’s visual identity across every consumer touchpoint.

• Translate brand strategy and GTM priorities into compelling creative concepts and scalable visual systems.

• Maintain and evolve brand guidelines as Javvy expands into new products, categories, partnerships, and channels.

• Lead creative reviews and provide clear, actionable feedback that raises the quality of the work.

• Ensure a cohesive brand experience across packaging, retail, ecommerce, social, photography, partnerships, and experiential.

Hands-On Design & Production

• Remain actively involved in design—not just creative direction.

• Personally concept, design, refine, or productionize priority projects across packaging, retail displays and POS, product mockups, partnerships, events, ecommerce, and launch assets.

• Own or oversee artwork through final production, including dielines, printer-ready files, digital and print proofs, and production revisions.

• Partner closely with Operations, Supply Chain, Regulatory, and external production partners to ensure creative is accurate, compliant, and production-ready.

• Maintain a high standard of craft while operating effectively within fast-moving timelines.

Packaging, Product & Omnichannel

• Lead visual development for new SKUs, flavors, formats, product categories, and brand partnerships.

• Develop packaging concepts that balance brand consistency, strong shelf presence, product communication, and consumer appeal.

• Guide packaging from initial concept through approved production artwork.

• Lead creative development across retail, DTC, Amazon, TikTok Shop, and other ecommerce channels.

• Oversee retail PDPs, shippers, displays, endcaps, shelf communication, signage, and other point-of-sale materials.

• Partner cross-functionally with Brand, Retail, Ecommerce, Product, Operations, and Regulatory to deliver creative against launch timelines.

Photography, Content & AI

• Establish visual direction for product photography, lifestyle imagery, and campaign content.

• Develop creative briefs and provide art direction for photographers and external creative partners.

• Guide AI-generated product and lifestyle imagery while maintaining brand consistency and quality.

• Identify opportunities to use emerging creative tools and AI to improve creative output and team efficiency.

Team Leadership

• Lead, mentor, and develop a multidisciplinary team of brand and digital designers.

• Provide creative direction, thoughtful feedback, and hands-on coaching through regular creative reviews and 1:1s.

• Prioritize workloads and allocate projects based on business needs, timelines, and team strengths.

• Support hiring, portfolio reviews, onboarding, and development of creative talent.

• Help improve creative workflows, briefing processes, organization, and production standards as the team scales.

What We’re Looking For

• 7+ years of professional design experience, ideally within CPG, food & beverage, beauty, wellness, lifestyle, or another highly visual consumer category.

• 2+ years of experience providing art direction or leading designers.

• An exceptional portfolio demonstrating both strong conceptual thinking and hands-on execution.

• Deep experience in packaging and print design, including dielines, production artwork, prepress, proofing, and working with production partners.

• Experience designing for retail environments, including POS, displays, shippers, endcaps, and signage.

• Strong understanding of ecommerce and digital design, including PDPs, campaign assets, and omnichannel launches.

• Expert proficiency in Adobe Creative Suite and Figma.

• Exceptional typography, layout, composition, color, and visual storytelling skills.

• Experience directing photography and external creative partners.

• Comfortable using—or eager to adopt—AI-powered creative tools as part of the modern design workflow.

• Ability to move fluidly between big-picture creative direction and detailed production execution.

• Strong project management and communication skills with the ability to manage multiple launches and collaborate across functions.

You’ll Thrive Here If You…

• Are equally comfortable developing the vision and opening the file to make it happen.

• Love building brands across packaging, digital, retail, and real-world experiences.

• Can turn a loose idea into a polished, scalable creative system.

• Enjoy mentoring designers while still practicing your own craft.

• Thrive in a fast-moving environment where priorities evolve and there is always something new to build.

What Success Looks Like

You’ll help Javvy build a stronger, more recognizable visual brand while making the creative organization faster and more scalable. You’ll give our designers clear direction and mentorship, serve as a trusted creative partner across the organization, and take our biggest launches from early ideas through polished, production-ready execution.

Most importantly, you won’t just tell the team what great creative should look like—you’ll be able to help make it.

Why This Role Rocks:

• Competitive Salary

• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees
  (Family coverage available at employee cost)

• 401(k) Retirement Plan

• Parental Leave

• Free Access to Javvy Products

• Career Growth Opportunities

• Collaborative, Fast-Paced Start-Up Environment

Equal Opportunity Employer

Javvy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, business needs, and applicable laws.

This job description is not intended to be an exhaustive list of duties, responsibilities, or qualifications and may be modified as business needs evolve.