VP, Business Technology Strategy & Integration

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

Job Description

WHAT DOES A VP, BUSINESS TECHNOLOGY STRATEGY & INTEGRATION DO?

The VP, Business Technology Strategy & Integration is a critical leadership role responsible for the strategic oversight, governance, and orchestration of business technology initiatives across a key client account.

Serving as the accountable leader for business technology strategy and execution, this role provides vision, solution leadership, and cross-functional oversight—aligning business priorities, technology capabilities, data integrations, and delivery teams to drive informed, proactive decision-making, reduce organizational friction, and enable scalable execution. Positioned directly within the Agency team, this role ensures seamless integration with brand and experience strategy, and client service, while maintaining a strong governance bridge to EVERSANA’s broader Technology, Enterprise Data, and Solutions Delivery teams.

Our employees are tasked with delivering excellent business results through the efforts of their teams.  These results are achieved by:

Technology Strategy & Business Integration Leadership

• Lead Business Technology Strategy: Serve as the strategic leader responsible for aligning commercial business objectives, agency strategy, and overall technology direction in collaboration with client lead. Translate brand and commercial priorities into clear technology strategies, capability plans, investment recommendations, and long-term maturity roadmaps that enable scalable business outcomes.
• Shape the Technology Vision: Provide visionary leadership for the evolution of business technology capabilities across the portfolio. Anticipate future business needs, emerging platforms, and healthcare industry trends to proactively guide capability investments and digital innovation.
• Own Strategic Technology Oversight: Maintain enterprise-level visibility across technology capabilities, integration strategies, platform dependencies, constraints, and roadmaps. Provide governance and executive oversight to proactively identify strategic risks, technical friction, and capability gaps.
• Drive Executive Alignment: Partner closely with client leadership (e.g., client commercial/marketing stakeholders) and agency leads to maintain and evolve a unified technology strategy aligned with omnichannel and business goals.

Strategic Leadership & Technology Governance

• Translate Strategy into Technology Direction: Serve as the primary strategic bridge between business objectives and technical execution, defining the vision, guiding principles, and functional direction that enable delivery teams to succeed.
• Lead Solution Strategy: Provide consultative leadership on marketing technology approaches, validating business needs against enterprise platform capabilities (e.g., SFMC, Salesforce Sales/Service Cloud, OneTrust, Veeva, Web/CMS, CDP/Data Cloud).
• Guide Enterprise Integration: Establish and oversee business technology and data integration strategies to ensure connected, scalable, and compliant solutions across brand touchpoints (HCP and Patient).
• Govern Technology Decisions: Oversee technology planning, identify cross-functional dependencies early, and ensure proposed solution architectures align with enterprise standards, compliance regulations, and future-state capability roadmaps.

Business Technology Leadership & Enablement

• Own the Business Technology Roadmap: Partner with EVERSANA Intouch leadership and client marketing leads to prioritize and evolve the business maturity roadmap, ensuring investments address both immediate tactical needs and long-term capability growth.
• Serve as the Technology Authority: Act as the organization’s trusted advisor and authoritative voice on technology capabilities, platform constraints, integration feasibility, and digital activation opportunities.
• Enable Informed Decision-Making: Guide business leaders, account teams, and client stakeholders on implementation implications, resource trade-offs, and technical considerations to improve planning and budget allocations.
• Drive Cross-Functional Synergy: Facilitate executive decision-making across multidisciplinary teams—including Account, PMO, Experience Strategy (XS), Media, Analytics, Creative, and Technology Delivery.

Execution Oversight & Operational Excellence

• Provide Execution Oversight: Maintain strategic oversight throughout project lifecycles to ensure technical implementations remain strictly aligned with approved solution designs, business goals, and quality standards.
• Own Operational Governance: Establish and continuously evolve governance frameworks, operating models (including agency), and quality standards that drive consistency, accountability, and scalability across all digital initiatives.
• Lead Operational Readiness: Own the strategy and governance for operational documentation, including Standard Operating Procedures (SOPs), implementation playbooks, rollout frameworks, and governance charters.
• Drive Continuous Improvement: Champion ongoing optimization of technology operating models and cross-functional ways of working to reduce organizational friction, improve delivery velocity, and strengthen technical execution.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Perform all other duties as assigned.

Qualifications

WHAT ARE WE LOOKING FOR?

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Experience: 12+ years of progressive experience in technology strategy, martech consulting, enterprise digital transformation, or digital agency leadership within the Life Sciences / Healthcare & Pharmaceutical industry.
• Domain Expertise: Deep understanding of commercial pharmaceutical marketing, omnichannel engagement strategies (HCP & Patient), digital operating models, and agency cross-functional workflows.
• Platform Knowledge: Robust knowledge of enterprise marketing tech ecosystems, including deep knowledge in Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud, Veeva systems, OneTrust privacy governance, Web/CMS platforms, and Analytics/Data integration frameworks.
• Strategic Acumen: Proven track record translating complex business requirements into actionable technology strategies, multi-year maturity roadmaps, and execution governance.
• Leadership & Influence: Outstanding executive presence with demonstrated ability to establish trust with VP/senior client stakeholders and bridge communication between non-technical business leads and technical developers/architects.
• Operational Excellence: Experience building Standard Operating Procedures (SOPs), governance frameworks, and cross-agency RACI models.
• Communication: Exceptional verbal, written, and workshop facilitation skills.

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others.  

Win Together I passionately connect with anyone, anywhere, anytime to achieve results. 

Communication Matters I speak up to create transparent, thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always Innovate I am bold and creative in everything I do. 

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time. 

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.

Follow us on LinkedIn | Twitter