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Product Marketing Manager

Role overview

Qualifications

  • 3+ years of product marketing experience in a B2B SaaS company
  • Experience building and running a competitive intelligence program
  • Hands-on experience using AI tools in marketing workflows
  • Bachelor’s degree in marketing, communications, business, or related field

Responsibilities

  • Lead customer research to deepen understanding of buyer behavior and pain points
  • Own PDQ’s competitive intelligence program and deliver actionable insights
  • Develop and refine product messaging and positioning for key buyer personas
  • Monitor market trends and inform product strategy through competitive intelligence

Key facts

Hard skills

Other skills

  • Communication
  • Collaboration
  • Problem Solving
  • Strategic Thinking

About the company

PDQ logo

PDQ

Computer Software / SaaS

PDQ is device management for sysadmins, by sysadmins, that's simple, secure, and pretty damn quick. Streamline your patch management and software deployment processes—whether you manage 50 machines or 5000. PDQ is proud to power SimpleMDM and SmartDeploy along with PDQ Deploy and PDQ Inventory. PDQ Deploy Free yourself and your team from pesky, repetitive tasks by unlocking powerful automations so everyone can focus on more important things with PDQ Deploy. Update third-party software, deploy custom scripts, and make impactful configuration changes in minutes. PDQ Inventory Streamline your systems management with PDQ Inventory. Scan, collect, and organize your machines so deployments go exactly where you need them too. It truly is the MacGyver of sysadmin tools. Visit our website, PDQ.com for a free 14-day trial of PDQ Deploy and Inventory. Visit our website, PDQ.com, for a free download and check out our YouTube channel to get the most out of your newly installed PDQ software.

Company details

Company typeSME
IndustryComputer Software / SaaS
Company size51 - 200

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Job description

About PDQ

PDQ, founded in Salt Lake City, UT, USA, makes device management simple, secure, and Pretty Damn Quick. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates and Berkshire Partners, top-tier global private equity firms.

PDQ's Core Values: Honesty, Ownership, Collaboration and Improvement 


Job Description:

  • Before you apply, please note:
    • This is a remote role open to candidates residing in any of PDQ's open states (*see below for a list).

As a Product Marketing Manager at PDQ, you will lead go-to-market strategy across PDQ’s core portfolio, with a focus on product positioning, competitive and market intelligence and building new tools that improve the way we increase awareness, build pipeline, and grow our customer base.  

You’ll use data-backed insights to partner with product to shape roadmaps, with sales and channel partners to arm them with the tools and narratives they need to win, and with marketing to amplify the right story to the right people. 

If you’re looking for a growing team that loves to move fast, experiment, and empower their people—this role is for you. And yes, that em dash was written by a human. 

What you'll be doing:

  • Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
  • Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
  • Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
  • Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
  • Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
  • Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
  • Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
  • Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
  • Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
  • Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
  • Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

We're looking for people who have:

  • 3+ years of product marketing experience, with significant experience in a B2B SaaS company.
  • Proven track record building and running a competitive intelligence program—including battlecards, win/loss frameworks, and org-wide intel distribution
  • Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
  • Hands-on experience using AI tools to accelerate PMM workflows—whether for research, content development, or data synthesis—and the judgment to know where AI helps and where humans must lead
  • Bachelor’s degree in marketing, communications, business, or a related field. An advanced degree is a plus.
  • Experience in IT management, endpoint management, or enterprise software markets is a strong plus
  • Familiarity with tools like Salesforce, HubSpot, and analytics platforms that help track and improve funnel performance

Who you are:

  • Ownership: You take responsibility for projects, drive results, and deliver on commitments
  • Honesty: You demonstrate integrity, transparency, and ethical behavior in all interactions
  • Collaboration: You work effectively with cross-functional teams and foster a culture of teamwork
  • Improvement: You continuously seek opportunities for growth, innovation, and personal development
  • You're comfortable working with quantitative data to surface insights, identify patterns, and translate numbers into strategic recommendations
  • Proven ability to develop and execute high-impact product marketing strategies with strong strategic thinking and problem-solving skills
  • Exceptional verbal and written communication skills; ability to craft clear, compelling narratives for technical buyers and executive stakeholders alike
  • Strong ability to work collaboratively with cross-functional teams and influence decision-making at all levels of the organization
  • Ability to move between high-level strategic thinking and detailed execution, managing priorities and staying organized throughout
  • Exhibit strong self-management skills with the ability to work independently, take initiative, and drive projects to completion with minimal supervision
  • Demonstrate the ability to effectively prioritize tasks and manage multiple projects simultaneously, ensuring timely and high-quality delivery of marketing initiatives

PDQ Perks & Benefits:

PDQ offers all of the great perks and benefits you'd expect from working at a very cool tech company, and even some you might not expect, including:

  • 4-Day Work Week
  • Equity
  • Managers who champion professional development 
  • 100% Premium Coverage for medical, dental and vision for you and your dependents
  • 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
  • Company Match of the first 6% of your employee deferrals 
  • Flexible Paid Time Off Policy that treats you like the adult that you are
  • Health Savings Account (HSA) and wellness incentives
  • Quarterly Company Values Award (team member nominated)

PDQ is proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. If you would like to request reasonable accommodation for a medical condition or disability during any part of the application process, please contact hr@pdq.com.

The majority of PDQ's full-time roles do not qualify for sponsorship of employment visas such as the H-1B visa. This applies to scenarios where a candidate might possess temporary work authorization during their schooling or after graduation (e.g., CPT, OPT), but would require H-1B visa sponsorship within a few years of employment to retain eligibility for employment. 

*Currently, candidates who are eligible for fully remote positions can live in any of the following US states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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