This is a remote position.
Job Overview / Purpose Statement
Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.
This role is the foundation of the Paid Ads career path.
Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.
Core Responsibilities
Campaign Implementation
Responsible for:
- Building and updating campaigns.
- Implementing approved advertising strategies.
- Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
- Ensuring campaigns are launched accurately and efficiently.
- Maintaining campaign organization and quality.
- Implementing optimizations and strategy adjustments defined by the Ads Strategist.
Account Monitoring
Responsible for:
Reviewing campaign performance and account health.
Identifying unusual changes, trends, or potential issues.
Monitoring pacing, delivery, and campaign performance.
Escalating concerns that require additional strategic review.
Providing account context and observations to support strategic decisions.
Discussing relevant performance observations and account insights with the CSM.
CSM Partnership and Communication
Responsible for:
- Communicating campaign execution updates.
- Discussing performance observations and account insights.
- Providing visibility into campaign changes and results.
- Sharing implementation status and relevant account context.
- Bringing forward questions, concerns, and opportunities identified through account monitoring.
Ads Specialists provide the account-level visibility required for effective strategy development.
Quality Control
Responsible for:
- Verifying implementation accuracy.
- Ensuring campaigns align with approved strategies.
- Following established processes and standards.
- Identifying execution gaps.
Development Responsibilities
Expected to:
- Build platform expertise.
- Learn advertising strategy fundamentals.
- Develop analytical skills.
- Understand dealership marketing objectives.
- Identify opportunities and contribute ideas.
- Develop the skills required for progression into Ads Strategist responsibilities.
Execution Accountability
Ads Specialists are accountable for:
- Accurate campaign implementation.
- Timely execution.
- Campaign quality.
- Maintaining account health through proper monitoring and execution.
- Accurately implementing strategic adjustments and optimizations.
Ads Specialists are not accountable for independently defining overall advertising strategy but are expected to actively contribute observations and ideas.
Growth Path
A successful Ads Specialist demonstrates:
- Strong execution skills.
- Platform knowledge.
- Analytical thinking.
- Proactive problem-solving.
- Understanding of strategic decisions.
- Ability to identify opportunities.
These skills prepare team members for progression into Ads Strategist responsibilities.
Requirements
Required Skills & Qualifications
- Basic understanding of digital advertising concepts.
- Ability to analyze campaign performance and identify trends.
- Strong attention to detail.
- Ability to follow processes while understanding the reasoning behind them.
- Ability to manage multiple priorities.
- Strong organizational skills.
- Ability to communicate clearly with internal teams.
- Willingness to continuously learn advertising platforms and strategies.
Preferred Experience & Competencies
- Experience working with Google Ads, Meta Ads, or other digital advertising platforms.
- Experience in automotive marketing or dealership environments preferred.
- 1+ years of experience in digital advertising, marketing, analytics, or a related field preferred.
- Experience with campaign management, reporting, or performance analysis.
- Experience working with data and analytics tools.
- Demonstrated curiosity and ability to solve problems.
- Experience collaborating in a team environment.
Benefits
The Perks!
- Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
- Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
- Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
- Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
- Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
- Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
- Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
- Paid Referral Program: Earn rewards for referring great talent to join our team!
- Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.
How We Work
- Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
- Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
- Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
Salary: up to $1,200 USD / month
