Planning Associate - Sportsbook

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behaviour, and insight and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space — ready to join us?

What's the position?

We are seeking a highly motivated and detail-oriented Planning Associate to join our Sportsbook team.

The role of a Sportsbook Planning Associate is to plan, build, and optimize the customer-facing content offering across all major sport leagues and events. This includes creating Pre-Built Parlays (PBPs) and Boosts, managing hourly display plans, and ensuring our product offering is extensive, accurate, and compliant with all regulatory requirements.

The role will require collaboration with various departments across the business, including Trading, Content Optimization, Marketing, and Sportsbook Operations.

The role encompasses a wide range of responsibilities with multiple deadlines, making strong organizational skills essential.

Key Responsibilities

Pre-Built Parlay & Boost Creation

• Build and publish Pre-Built Parlays (PBPs) and Boosts daily using the NATS content management system, following the approved content plan and shift checklist

• Select appropriate player props, game lines, and futures markets to construct compelling parlay and boost offerings across all active sports

• Apply naming conventions that align with Hard Rock brand voice, incorporating culturally relevant wordplay, music references, and sport-specific language

• Monitor injury news, lineup changes, and late scratches in real time and adjust or pull PBP and Boost offerings accordingly

• Ensure all PBP and Boost content meets pricing guidelines (e.g., price floors, caps) and complies with state-level regulatory requirements

Planning & Display Management

• Develop and maintain hourly content plans for digital displays, ensuring relevance and alignment with customer preferences and the live sporting calendar

• Maintain, distribute, and coordinate all planning documents to various departments across the business

• Ensure correct offerings are planned and surfaced to maximize customer engagement across all sportsbook surfaces (homepage, sport pages, event pages, league pages)

• Ensure all planned content is compliant and within regulatory requirements for each operating jurisdiction

Analysis & Collaboration

• Analyze PBP and Boost performance data to inform future content decisions

• React to real-time news, trending events, and betting market movements to adapt the content plan where appropriate

• Liaise with Trading to ensure the most appropriate content is available and priced correctly

• Liaise with CRM and Marketing to ensure content strategies are aligned with promotional campaigns and push notifications

• Support the Planning Team Lead with weekly content plans, sport-specific playbooks, and seasonal planning initiatives