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Media Buyer

Role overview

Qualifications

  • 1–3 years of hands-on experience managing paid advertising campaigns especially Meta Ads
  • Deep understanding of digital marketing principles, performance funnels, audience segmentation, and scaling strategies
  • Technical familiarity with tracking setups, custom conversions, pixels, and modern analytics tools like Google Analytics (GA4)
  • Strong ownership mindset with willingness to monitor and optimize live campaigns during weekends or outside standard working hours

Responsibilities

  • Create, monitor, analyze, and scale high-volume performance marketing campaigns across Facebook, Google, TikTok, and alternative traffic sources
  • Drive continuous improvements in ROAS, CPA, CTR, and conversion rates through rigorous data analysis and strategic optimization
  • Manage substantial campaign budgets closely, optimizing bids, targeting frameworks, and creative direction to maximize ROI
  • Collaborate with cross-functional creative and copywriting teams to rapidly iterate high-converting ad concepts and angles

Key facts

Hard skills

Other skills

  • Collaboration

About the company

the branding people logo

the branding people

Design Services

A strategy-led design studio and creative partner for brands driven by ambition, based in Mexico and operating in Spain and Saudi Arabia. Working across strategy, narrative and design, the studio helps businesses turn ambition into distinct brand systems shaped by people, culture and the world around them. Over 14 years, tbp has developed more than 500 brand systems across more than 25 countries, building brands designed to connect, evolve and create lasting value.

Company details

Company typeStartup
IndustryDesign Services
Company size11 - 50

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Job description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

Our partners are scaling fast, and performance driven growth is more important than ever. If you're a Media Buyer who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — you'll fit right in.

What You'll Be Crafting

  • Create, monitor, analyze, and scale high-volume performance marketing campaigns across Facebook, Google, TikTok, and alternative traffic sources.

  • Drive continuous improvements in ROAS, CPA, CTR, and conversion rates through rigorous data analysis and strategic optimization.

  • Manage substantial campaign budgets closely, aggressively optimizing bids, targeting frameworks, and creative direction to maximize ROI.

  • Collaborate with cross-functional creative and copywriting teams to rapidly iterate high-converting ad concepts and angles.

  • Identify and test emerging advertising platforms, advanced tracking tools, and industry trends to unlock new growth channels.

  • Monitor campaign health and budgets closely, ensuring all deliverables hit strict timelines, brand guidelines, and aggressive KPIs.

Your Superpowers

  • 1–3 years of hands-on experience managing paid advertising campaigns especially Meta Ads, with demonstrated success in improving CPA, ROAS, CTR, conversion rates, or other key performance metrics.
  • Deep understanding of digital marketing principles, performance funnels, audience segmentation, and scaling strategies in highly competitive landscapes.

  • Technical familiarity with tracking setups, custom conversions, pixels, and modern analytics tools like Google Analytics (GA4).

  • Strong ownership mindset with the willingness to monitor and optimize live campaigns during weekends or outside standard working hours when required.

  • Familiarity with AI tools and creative tools to improve campaign efficiency and creative output.

  • Data-driven yet highly experimental, with a willingness to continuously test new audiences, creatives, offers, and campaign strategies to identify winning combinations and drive scalable growth.

What You'll Get Here

  • Freedom to Work from Anywhere  Remote flexibility that empowers deep work and creative flow.
  • Upskilling That Actually Changes You  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.
  • Lucrative Pay That Reflects Value  Competitive salary packages designed to reward excellence, not just attendance.
  • People Who Want You to Win  A driven team that collaborates, questions, builds, and celebrates progress.
  • Health & Wellness Support Benefits that keep your mind sharp and your energy sustainable.
  • Plus More... Because We're Still Growing  We refine, improve, and innovate constantly. You grow as we grow.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
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