Performance Media Buyer & Creative Strategist (Remote)

Performance Media Buyer & Creative Strategist - Remote (Full Time)
Drive ROAS. Launch Creatives. Scale Fast.

About SimplyGood

SimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling.

Role Summary

We're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance

Key Responsibilities:

1. Media Buying & Paid Ads Campaign Management

• Launch and manage all paid media campaigns across Meta (Facebook/Instagram)

• Plan, launch, and optimize campaigns across TOF, MOF, and BOF

• Monitor and adjust bids, budgets, targeting, and placements daily

• Run A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO,..) , audience segments, placements, ..

• Optimize for ROAS, CAC, CTR, CPC, and conversions.

2. Ad Creative Strategy & Scripting

• Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach

• Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers

• Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA.

• Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS.

• Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels)

• Develop high converting static ads (60% Reels & 40% Static)

• Use tools like ChatGPT to ideate, iterate, and optimize creative angles

3. Performance Analysis & Reporting

• Analyze performance metrics: ROAS, CAC, CTR, CPC, CVR, Frequency

• Identify winning creatives and angles, and scale them aggressively

• Deliver weekly performance insights, creative learnings, and next tests

• Maintain ad naming conventions, data hygiene, and dashboards

• Spot winning patterns and double down on high-leverage assets and audiences.

• Recommend scaling decisions, budget reallocations, and creative refresh strategies.

Requirements

• 4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands

• Strong experience with Ad creative strategy & testing frameworks

• Proven ability to hit ROAS/CAC targets with performance-led creatives

• Strong understanding of ad psychology, funnel strategies, and storytelling

• Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF

• Fluent in English and confident writing performance-driven copy

• Experience working with UGC creators, video editors, or influencer content

• Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting

Why Join Us

• 100% Remote | Flexible hours | Global team

• High-autonomy, performance-focused culture

• Competitive monthly salary

• Access to AI tools, UGC libraries, and creative testing systems

• Be part of a purpose-driven startup making an environmental impact

Only applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.