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Director of Product Marketing (US Remote)

Role overview

Qualifications

  • Extensive experience in Product Marketing, Product Management, or Strategy
  • Experience working in B2B, data, analytics, or platform environments
  • Experience developing positioning and value propositions for technical products or capabilities
  • Experience translating technical offerings into differentiated, customer-focused propositions

Responsibilities

  • Lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities
  • Turn complex products into clear customer propositions and align marketing with product priorities
  • Develop playbooks, demos, calculators, and other tools to support teams in understanding and selling the portfolio
  • Use pipeline, win/loss, and product usage data to improve propositions and inform product decisions

Key facts

  • Remote from: Texas (USA)
  • Full time
  • Product Marketing Director
  • English

Hard skills

Other skills

  • Team Leadership
  • Communication
  • Collaboration
  • Problem Solving

About the company

Serasa Experian logo

Serasa Experian

IT Services & IT Consulting

Somos uma Datatech, líder global em soluções de inteligência para análise de riscos e oportunidades com foco nas jornadas de crédito, autenticação e prevenção à fraude. Temos presença global com expertise local, estamos em 30 países e atuamos há 55 anos no mercado brasileiro. Contamos com os melhores talentos, mais de 21 mil colaboradores no mundo e quase 5 mil no Brasil. Trabalhamos sempre para criar um ambiente diverso e equilibrado para todas as nossas pessoas. Por isso, temos tanto orgulho de estarmos sendo continuamente reconhecidos como uma das melhores empresas para se trabalhar pelo Great Place to Work, Linkedin e Employers for Youth. E não para por aí. Aqui, inovação é o nosso combustível e não é à toa que a gente sabe quem é quem. Temos o maior ecossistema de big data da América Latina e a ele somamos tecnologia de ponta para revelar o que nem todos conseguem ver e ir além do óbvio. Com um portfólio completo e flexível, enxergamos o todo e à frente. Antecipamos o futuro para oferecer a pessoas e empresas um caminho que transforme, hoje, a incerteza do risco na melhor decisão. É assim que ajudamos pessoas a realizarem seus sonhos e empresas a prosperarem. Que trabalhamos por um Brasil com mais inclusão financeira. Afinal, trabalhar na Serasa Experian é muito mais do que as pessoas imaginam. É criar um amanhã melhor para todos, ampliando oportunidades aqui e agora.

Company details

Company typeLarge
IndustryIT Services & IT Consulting
Company size1001 - 5000

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Job description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

You will lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities. You will turn complex products into clear customer propositions, align marketing with product priorities, and help regional teams bring solutions to market effectively. You will also lead a team of five and use market and customer insights to improve portfolio strategy and adoption.

This remote position reports to the SVP of Portfolio Marketing and oversees a team of five.

You will have opportunity to:

  • Define positioning and value propositions across Platform, Decisioning, Analytics, Identity, and Fraud capabilities.
  • Translate complex products and capabilities into clear customer outcomes and market-facing offers.
  • Partner with Product leadership to align portfolio marketing with product roadmaps and launch priorities.
  • Work with regional Go To Market teams to prioritize propositions based on customer needs and commercial opportunities.
  • Develop playbooks, demos, calculators, and other tools that help teams understand and sell the portfolio.
  • Lead product launches and adoption efforts across regional teams and customers.
  • Use pipeline, win/loss, and product usage data to improve propositions and inform product decisions.
  • Lead and develop a team of five direct reports.

Qualifications

  • Extensive experience in Product Marketing, Product Management, or Strategy.
  • Experience working in B2B, data, analytics, or platform environments.
  • Experience developing positioning and value propositions for technical products or capabilities.
  • Experience translating technical offerings into differentiated, customer-focused propositions.
  • Experience prioritizing market opportunities based on customer needs and revenue potential.
  • Experience partnering across Product, Sales, and Marketing organizations.
  • Experience creating tools, assets, and frameworks that support field teams and product adoption.
  • Experience using commercial, customer, or product data to guide portfolio or product decisions.
  • Travel up to 10%

Additional Information

Benefits/Perks:

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits/Perks:

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
  • Explore all our exciting benefits here:  https://myexperianbenefits.com/

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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