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National Sales Leader - AV/SI Channels, North America

Role overview

Qualifications

  • 10+ years of progressive experience in channel sales, sales leadership, AV integration, Unified Communications, collaboration technologies, strategic partnerships, or a related technology field.
  • Demonstrated experience managing indirect sales organizations and strategic partners, including Systems Integrators, AV integrators, distributors, or technology partners.
  • Solid understanding of Pro AV, Unified Communications, conferencing, collaboration technologies, indirect sales models, and partner economics.
  • Experience developing multi-year business plans, managing revenue and pipeline performance.

Responsibilities

  • Define and execute Jabra’s North American AV/SI channel strategy, including partner segmentation, coverage, investment priorities, and growth plans.
  • Manage, coach, and develop the AV/SI channel team through clear goals, operating rhythms, and performance expectations.
  • Build executive relationships with strategic Systems Integrators and establish multi-year joint business plans.
  • Own channel revenue, pipeline, forecasting, and partner performance.

Key facts

Hard skills

Other skills

  • Virtual Collaboration
  • Communication
  • Relationship Building

About the company

GN Group logo

GN Group

Electronic Equipment, Instruments & Components

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts. GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them. We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). Visit our homepage GN.com and connect with us on LinkedIn, Facebook, and X.

Company details

Company typeXLarge
IndustryElectronic Equipment, Instruments & Components
Company size5001 - 10000

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Job description

National Sales Leader - AV/SI Channels, North America

Are you ready to shape Jabra’s Systems Integrator (SI) and AV channel strategy across North America? We are looking for a commercially minded channel leader to build strategic partner relationships, develop a scalable channel model, and accelerate growth across our audio and video collaboration portfolio.

In the role of National Sales Leader - AV/SI Channels in the North America Sales organization, you will contribute to our purpose of Bringing People Closer. You will set the direction for Jabra’s AV/SI channel, manage a team focused on partner growth and pipeline development, and translate market opportunities into sustainable business outcomes.

The Team you will be part of:

You will join Jabra’s North America commercial organization, working closely with Video Sales, Field Sales, Marketing, Alliances, Distribution, Product, and Partner teams. Together, we bring audio and video collaboration solutions to customers across enterprise, education, healthcare, government, and commercial environments.

Our team combines strategic thinking with disciplined execution. We collaborate across functions and with our partners to create customer value, develop new market opportunities, and build long-term channel relationships.

Your contribution is appreciated, and you will:

  • Define and execute Jabra’s North American AV/SI channel strategy, including partner segmentation, coverage, investment priorities, and growth plans.
  • Manage, coach, and develop the AV/SI channel team through clear goals, operating rhythms, and performance expectations.
  • Build executive relationships with strategic Systems Integrators and establish multi-year joint business plans aligned to shared growth objectives.
  • Own channel revenue, pipeline, forecasting, and partner performance, creating a consistent and disciplined approach to business planning.
  • Develop scalable partner programs that support demand generation, opportunity development, enablement, conversion, and account expansion.
  • Partner with Sales, Marketing, Distribution, Alliances, Product, and Partner teams to strengthen go-to-market execution and remove barriers to growth.
  • Represent Jabra in partner meetings, customer engagements, executive forums, and industry events, while providing leadership with market, competitive, and channel insights.

To perform well in the role, we imagine that you:

  • Bring 10+ years of progressive experience in channel sales, sales leadership, AV integration, Unified Communications, collaboration technologies, strategic partnerships, or a related technology field.
  • Have demonstrated experience managing indirect sales organizations and strategic partners, including Systems Integrators, AV integrators, distributors, or technology partners.
  • Bring a solid understanding of Pro AV, Unified Communications, conferencing, collaboration technologies, indirect sales models, and partner economics.
  • May have experience developing multi-year business plans, managing revenue and pipeline performance, and using commercial insights to prioritize investments.
  • Communicate effectively with senior stakeholders, build trust across organizations, and create alignment in a matrixed and changing environment.

Pay Transparency Notice

  • The anticipated total target compensation for this position is $175,000-$220,000 annually, consisting of base salary plus commission.
  • Actual compensation will be determined based on a range of factors, including geographic location, role scope, relevant skills, qualifications, and experience.

Join us in bringing people closer
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss to overcome real-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users.

GN Store Nord A/S has entered into a definitive agreement for the sale of GN’s Hearing business to Amplifon S.p.A. to create a global leader in audiology. For GN Group, this creates an opportunity to expand our position in the large audio and video peripherals markets. Read more about the announcement here.
 

We encourage you to apply

We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

Disability Accommodation:  If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail careers.us@gn.com or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

We hope you will join us on this journey and look forward to receiving your application.

#LI-GNGroup
#LI-Jabra

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Marcus Rivera

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