Sr. Marketing Program Manager

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are hiring a Sr. Marketing Program manager to serve as the engine of our day-to-day operations, driving the execution of our core growth programs and tactical marketing initiatives. This is a high-impact individual contributor role at the center of how Nielsen's marketing organization plans, executes, and delivers on its most important content-driven campaigns while also supporting the operational rhythm of the broader marketing organization. You will bring structure and rigor to fast-moving workstreams, ensuring our business-as-usual marketing efforts are delivered with precision. You will coordinate closely with cross-functional partners—including creatives, content writers, and events managers—to move deliverables through the pipeline with high velocity.

What You’ll Do

• Integrated Program Management
  • Program Ownership: Serve as the primary program manager for core growth programs, owning project delivery from kickoff through post-mortem.
  • Roadmap Management: Independently manage project plans, schedules, and asset trackers, ensuring functional teams are aligned on timelines and dependencies.
  • Process Implementation: Apply standardized marketing frameworks and processes to core growth programs and support their adoption across marketing teams to improve organizational efficiency.
• Operational Coordination & Visibility
  • Program Visibility: Build and maintain integrated project plans and act as the connective tissue to ensure dependencies are visible across teams.
  • Status Reporting: Facilitate regular program syncs to surface blockers and synthesize status updates into clear reports for cross-functional stakeholders.
  • Documentation Management: Manage a single source-of-truth for campaign documentation, including briefs, trackers, and KPI dashboards, in a centralized location.
• Problem Solving & Team Synergy
  • Cross-Functional Collaboration: Foster strong collaboration across functional teams to translate marketing goals into actionable workstreams.
  • Problem Resolution: Drive the resolution of complex operational problems, identifying issues, such as capacity constraints or resource gaps, in a timely manner.
• Process Improvement & Excellence
  • Workflow Optimization: Support the continuous improvement of operational workflows, such as intake and approval workflows, leveraging feedback to refine operational systems for scalability.
  • Tool Adoption: Champion the consistent use of project management tools to ensure all campaign tasks and milestones are logged and visible.
  • Data Tracking: Establish and monitor KPIs to measure project success, feeding lessons learned back into future campaign playbooks.

Qualifications

• Experience: 5-6 years of experience in Marketing Program Management or Marketing Operations, or Technical Program Management, with a proven track record of managing independent work products and delivering integrated campaigns.
• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. An advanced degree or relevant professional certifications, particularly in Human Centered Design, are preferred.
• Language: Native or professional-level English proficiency is mandatory, as this role supports a global team and requires extensive documentation in English.
• Technical Proficiency: Highly skilled in project management and enterprise tools, such as Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, GA4 or similar.
• Technical Proficiency: Full competency in project management software (e.g., Jira, Smartsheet) and a strong understanding of marketing frameworks and the creative production lifecycle.

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Additional Information

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