Sales Manager - Natural Channel

Why join the GoMacro team?

We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

How GoMacro’s history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.  

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.   

Join us as we make the world better, one bite at a time!  

Position Description: 

As an important member of GoMacro’s sales team you will build and manage assigned region, sales volume, MAPS, trade spending, and profitability across Natural channel. You will own and be responsible for acquiring new business, optimizing existing business, and building strong relationships with broker partners, distributors, merchandisers, and your accounts.  You will understand market trends and customer needs while applying this knowledge with key customers to drive optimal results.  

Primary Responsibilities: 

• Plan and carry out sales initiatives to agreed budgets, sales volumes, values, product mix and timescales 
• Develop and maintain and organized list of target/key accounts in the region 
• Develop relationships with key shopper marketing contacts at assigned accounts 
• Call on target/key accounts on an ongoing basis to review in-store priorities 
• Enhance business by gaining new points of distribution 
• Sell GoMacro into retailers in collaboration with local distribution 
• Bring strategic insights and account knowledge to the annual account planning process  
• Liaise and work closely with customer marketing and third-party sales & marketing consultants 
• Monitor and report competitive activities and provide relevant information to sales management 
• Educate broker and account managers on MAPS to drive optimal outcomes 
• Lead quarterly QBR’s with key accounts and broker partners to maximize sales and profitability 
• Weekly/Monthly planning of sales execution with sales leadership 
• Manage account volume and spend forecasts in trade promotions management systems. 

Skills Required: 

• 5+ years industry success in sales and sales management within the CPG space. Fast moving food products is highly desirable 
• Good relationship builder with external broker partners, buyers, retail store teams, distributor teams and merchandising teams 
• Knowledge and experience with account shopper marketing programs from an Omni Channel, 360º view 
• Account planning  
• Problem solving skills and desire to bring solutions to challenging business problems 
• Comfortable presenting to buyers and decision makers 
• Clear and concise verbal & written skills 
• Ability to prioritize and manage time effectively 

Leadership Skills Required: 

• Positive, influential team player that can rally others towards a vision 
• Trusted relationship builder that people want to work with 

Technical Expertise Required:

• Ability to use Microsoft Office (Word, PowerPoint, and Excel), and CRM tools 
• Ability to grasp sales & syndicated data, graphs, and charts into actionable priorities 
• Experience with trade promotions management systems preferred

Education/Training Required:

• Bachelor’s degree in a related field is required 
• Ongoing education and professional certifications highly valued 

Travel Required: 

• 50% travel 

Physical and Environmental Conditions 

Performance of duties and tasks uses standard office equipment. Much of time with be working in the field with retail partners and broker partners. Remote home office location. Valid driver’s license, auto insurance, and vehicle is required. Ability to lift 30 lbs.  Willingness to work weekends and odd hours as requested by management or retail partners. 

Salary & Benefits: 

The anticipated base salary range for this role is $100,000 - $120,000. This range reflects our good faith estimate of what we expect to pay at the time of posting. Final compensation will be determined based on experience, skills, and internal equity. This role may also be eligible for additional compensation, such as a discretionary annual company performance bonus of 20%.

GoMacro offers a comprehensive benefits package, including medical, dental, vision, retirement, paid time off, and wellness-focused benefits. For more details, please view our careers page: www.gomacro.com/careers.

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