Email Marketing Campaign Coordinator

Why Picaboo.com?

Picaboo.com is a modern photo merchandise company that helps people turn their memories into high‑quality photo books, cards, prints, and personalized products. Picaboo serves customers across the country who value creativity, ease of use, and beautifully crafted products.

Picaboo is part of a growing family of brands under ECS, alongside Entourage Yearbooks and Picaboo Yearbooks. We are a company built on strong values and a collaborative culture. Everyone has a voice, and new ideas and initiatives are encouraged. Picaboo is a friendly, fast‑paced environment made up of passionate professionals who enjoy creating great products, experimenting with new ideas, and working together to make an impact.

Key Responsibilities

Campaign Execution & Follow‑Ups

• Execute outbound email marketing campaigns in support of telesales and lead generation efforts
• Use Klaviyo to send emails, design emails and track email marketing results 

• Maintain clean lists, segmentation, and campaign schedules

Marketing Analytics & Reporting

• Track and report on campaign performance metrics, including:
• • Leads generated
  • Email open/click rates
  • Conversion rates
  • Follow‑up effectiveness
• Prepare weekly and monthly marketing performance reports
• Help identify trends, insights, and opportunities to improve results

Social Media & Content Support

• Assist with scheduling and publishing social media content
• Support engagement tracking and reporting (followers, reach, engagement)
• Help execute social campaigns tied to larger marketing initiatives
• Coordinate with creative and marketing managers on content needs

Process & Collaboration

• Work within defined marketing workflows, tickets, and campaign briefs
• Support campaign documentation and organization
• Collaborate closely with marketing managers, creative services, and sales teams
• Ensure campaigns are launched on time and measured properly

Required Qualifications

• Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination
• Experience with email marketing platforms 
• Strong organizational and follow‑up skills
• Comfort working with data, spreadsheets, and reports
• Clear written communication skills
• Ability to manage multiple campaigns and deadlines
• 4 year college degree is required 

• This position can be performed remotely.

Preferred Qualifications

• Experience supporting sales or telesales teams
• Basic understanding of marketing analytics and KPIs
• Experience with social media scheduling tools
• Background in B2C marketing is a plus

Salary: $55,000-$60,000