Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.
Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.
Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.
With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.
We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.
As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.
The Director, Portfolio Brands will own and grow the US retail partner business for NewAge Products' emerging sub-brand portfolio – a growing family of sub-brands that extend beyond the company's core assortment into new consumer categories. The role is accountable for sub-brand revenue generated through retail channels – big-box and mass retail, independent and specialty retailers, online marketplaces, and emerging formats – and is distinct from both the direct-to-consumer business and the teams managing NewAge's core assortment. The Director will build retail distribution from the ground up: developing the channel strategy, opening new doors, and serving as the senior commercial voice for these brands' retail partners.
Initially an individual contributor, the role carries a mandate to build and lead a retail sales team as the portfolio scales. The ideal candidate brings genuine multi-channel breadth – spanning big-box account leadership, independent retail development, and marketplace retail – with established buyer relationships and experience introducing new brands or categories to retail. This is a fully remote US-based role with regular domestic travel and occasional travel to NewAge's head office in Canada.
POSITION RESPONSIBILITIES:
Retail Strategy & Channel Growth
- Develop and own the US retail sales strategy for the emerging sub-brand portfolio, including channel plans, promotional and line review programs, assortment strategies, and new account acquisition roadmaps across big-box, independent and specialty retail, online marketplaces, and emerging formats
- Build retail distribution for new and recently launched sub-brands from the ground up – securing first placements, establishing programs, and expanding door counts as each brand matures
- Own delivery of sub-brand retail revenue and margin objectives, with tailored strategies by customer, channel, and brand
- Leverage NewAge's established retailer relationships and commercial infrastructure where appropriate, while developing distribution paths independent of the core assortment
- Optimize where and how each sub-brand shows up at retail – assessing account profitability and strategic fit, and monitoring cross-channel pricing and program integrity to prevent channel conflict
Commercial & Category Alignment
- Shape retail pricing, promotional, and discounting strategies for each sub-brand in partnership with the brand and category teams, ensuring programs are channel-appropriate and commercially sound
- Align retail programs with each sub-brand's direct-to-consumer presence to maintain price and program harmony across channels
- Analyze market trends, consumer behavior, and competitive dynamics within each sub-brand's category to inform positioning, assortment, and product development priorities
Account & Retailer Management
- Build and maintain productive relationships across buying, merchandising, e-commerce, and marketing teams at national big-box accounts, independent and specialty retailers, and marketplace platforms
- Lead line reviews, program negotiations, and joint business planning, navigating program changes and competitive pressures while balancing NewAge's commercial interests with the long-term needs of each partner
- Travel regularly to meet buyers, visit retail locations, and represent the sub-brands at key trade shows and market events
- Coordinate closely with the teams managing NewAge's core assortment at shared retail accounts to keep account plans aligned and conflict-free
- Ensure retail partners are equipped to present each sub-brand effectively in-store and online, including product training, merchandising support, and content alignment
Cross-Functional Collaboration & Team Leadership
- Partner with Product Development, Marketing, Demand Forecasting, Operations, Supply Chain, and E-Commerce teams to align each sub-brand's assortment, go-to-market strategy, forecasts, and promotional programs with retail customer needs
- Serve as the senior internal voice of the retail customer for the sub-brand portfolio, bringing market insights and voice-of-customer feedback into cross-functional decisions
- Work with the leadership team to identify and execute incremental growth opportunities, including future sub-brand or category additions
- Operate initially as a hands-on individual contributor while establishing the processes, coverage model, and pipeline discipline for a scalable retail sales organization
- Build and lead a US retail sales team over time – creating forward-looking resource plans, advocating for the structure required as the portfolio scales, and defining roles, hiring, and developing talent
Reporting & Market Intelligence
- Maintain current knowledge of industry trends, competitor activity, and retailer strategies across the categories in which the sub-brands compete
- Develop KPIs and reporting to measure sub-brand performance across channels, presenting results to senior management on a regular cadence, explaining significant deltas, and creating proactive plans to course-correct
- Other related duties as assigned
EXPERIENCE & QUALIFICATIONS:
- Post-secondary education in Sales, Business, Marketing, or a related field
- Minimum 8 years of progressive retail sales experience in consumer products, with demonstrated success across multiple retail channels – big-box or mass retail, independent or specialty retail, and online marketplaces
- Proven track record of managing and growing national retail accounts – leading line reviews, negotiating programs, and delivering against revenue and margin targets – with an established network of buyer and vendor-manager relationships in the US retail landscape
- Experience introducing new brands or product categories to retail – securing first placements and building distribution from the ground up – is strongly preferred
- Multi-brand portfolio experience and familiarity with marketplace retail operations (first-party vendor and third-party seller models) are strong assets
- Exceptional negotiation, communication, and presentation skills, with the ability to navigate complex buyer conversations at senior levels
- Strong analytical and business planning skills; able to assess profitability, identify growth levers, and develop data-supported recommendations using tools such as Excel, Tableau, or Power BI
- Proficient in Microsoft Office and CRM tools, and with AI tools such as Claude to enhance productivity and day-to-day workflows; MBA an asset
- Self-directed and results-oriented; comfortable working remotely with a high degree of autonomy while building toward a leadership mandate
TRAVEL REQUIREMENTS:
- Regular domestic travel required
- Occasionally travel to NewAge headquarters located in North York, ON, Canada for head office visits; valid passport required
NEWAGE OFFERS:
- Salary and bonus is based on experience and highly competitive for the right candidate.
- This is an existing vacancy and the base salary for this role is $100,000 - $125,000 USD annually at the time of the posting.
- An opportunity within a growing, fast-paced company, well established in its industry.
- Fun! We celebrate successes and hold special events to build strong teams.
HOW TO APPLY:
If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please.
NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.
USE OF AI IN HIRING:
AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.
