Director of Marketing Events & Digital Communications

Who We Are

American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and helped thousands of farm families make a go of it (primarily through programs that increase farm viability and/or enhance farmland access). Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities.

Job Purpose 
The Director of Marketing, Events & Digital Communications leads AFT’s branding, marketing strategy and national paid media campaigns.  This position manages the Marketing Division and oversees national websites, email, social, and outreach channels with the help of a team of communication specialists.

Position Summary 
The Director of Marketing, Events & Digital Communications serves as AFT’s brand leader, driving integrated marketing and digital strategies that expand reach, deepen stakeholder engagement, and increase supporter growth. In partnership with the Vice President for Communications, the Director leads multi-channel campaigns, signature engagement initiatives, and creative content development to advance the organization’s mission and visibility, while overseeing team performance, metrics, and marketing best practices.

Duties & Responsibilities
Project/Program Leadership and Execution

• Design, create, and improve content for national dissemination.
• Maintain the AFT brand, refine and enforce the brand standards and keep AFT on the cutting edge.
• Test the health of the brand with key audiences and against competition.
• Lead supporter acquisition strategy and coordinate cross-department tactics to grow the database.
• Monitor the competitive environment, market changes and political developments and leverage trends and patterns to maximize communication impact.

Collaboration and Organizational Alignment

• Fosters internal and cross-divisional collaboration through informed guidance, coaching, and knowledge and/or expertise in relevant areas.
• Collaborates with other Directors and Deputy Directors on cross-divisional efforts and works to break down siloes within the organization to ensure effective execution of strategic initiatives.

 
Innovation and Continuous Improvement

• Identifies, develops, and promotes new programmatic and operational initiatives that drive organizational growth, improve effectiveness, enhance efficiency, quality, and engagement, while encouraging and supporting a culture of innovation, continuous improvement, and adaptability.

 
Communication Leadership 

• Leads the execution of national Communications strategy as tailored to divisional priorities and capabilities. 
• Ensures the production of written and other materials to communicate division’s work with target audiences. 
• Supports strong collaboration with the National Communications team to maintain consistency and alignment across all internal and external messaging.
• Develop compelling messaging and storytelling opportunities across mediums, formats and geographies.
• Establish new communications channels and grow effective channels to reach new audiences.
   

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.