Paid Media Specialist

TITLE Paid Media Specialist
DEPARTMENT Paid Media
DIVISION NP Accel
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NPA is seeking an energetic, data-driven, and innovative Paid Media Specialist (Search & Social) to join our Paid Media team. The ideal candidate has 1-2 years of managing paid search budgets of over $280k per month and understands what it takes to manage a large book of business. As well as create and develop strategies and concepts.

The Paid Media Specialist will be responsible for leading paid media strategy, monitoring performance, and reporting to clients. This person will also be expected to directly manage high-value client initiatives and provide strategies that lead to positive results.

To qualify you must reside and be eligible to work in the US.

ABOUT THE RESPONSIBILITIES

Reporting to the Paid Media Manager, the Paid Media Specialist will be responsible for driving client success within their own book of business and for contributing to a team environment to drive client results and internal revenue for Search and Social Paid Media. You must have experience with Facebook and Google Ads.

• Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative and Client Services teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers based on data and results
• Provide account changes and optimizations to the Account Manager and any other pertinent team members
• Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads
• Write and review copy for paid ad campaigns informed by NPA best practices
• Monitor daily advertising spend per channel to align with client’s monthly budget pacing
• Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
• Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
• Build projections and forecasting calculations as it pertains to incremental client growth
• Manage the day-to-day team activities, project management and task prioritization, campaign best practices and tools adoption

ABOUT YOU

• 1-3 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns
• Experience using Google Analytics and Google Tag Manager
• Experience setting up Facebook Ads including pixel tracking and configuration
• Knowledge of eComm/Retail/Shopping marketing tactics
• Experience leading and mentoring direct reports
• Strong Presentation Skills, Creative, Customer Focused & Action Oriented
• Critical Thinker, Relentless Learner, Winning Can Do Attitude
• Strong Attention to Detail

BONUS POINTS

• Facebook Blueprint Certified
• Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok
• Display Ads Experience: YouTube, Google Display, Programmatic
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department include:

• Associate Paid Media Specialist (typically 0-1 years)
• Paid Media Specialist (typically 1-2 years)
• Senior Paid Media Specialist (typically 2-3 years)
• Paid Media Strategist (typically 3-4 years)
• Senior Paid Media Strategist (typically 4-5 years)
• Paid Media Manager (typically 5-6 years)
• Senior Paid Media Manager (typically 6-7 years)

ABOUT OUR BENEFITS

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $65,000.00 to $72,500.00; depending on experience and skills
• Commission eligible

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.