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Director, Marketing

Role overview

Qualifications

  • Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
  • 12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology
  • 2+ years of pharmaceutical / biotech industry people leadership experience
  • Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant

Responsibilities

  • Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community
  • Develop regional OL strategies and effectively communicate those plans with cross-functional partners
  • Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies
  • Lead the development and execution of third-party educational programs, including vendor partnership management

Key facts

  • Remote from: United States
  • Full time
  • Expert & Leadership (>10 years)
  • Marketing Director
  • English

Hard skills

Other skills

  • Leadership
  • Social Skills
  • Communication
  • Team Management
  • Relationship Building
  • Strategic Planning

About the company

Kite Pharma logo

Kite Pharma

Biotechnology

At Kite, a Gilead Company, our singular focus is cell therapy to treat and potentially cure cancer. Our goal is to bring the promise of cell therapy to as many eligible patients as possible who may benefit. Since 2009, Kite has been at the forefront of cancer immunotherapy. Today, we are proud to be the leader in engineered T cell therapy for hematologic malignancies, but we recognize that this is just the beginning. Patients are at the heart of our focus on the cure, which is why we are committed to pursuing cell therapy as a transformative treatment option for as many people with cancer as possible who may benefit. Cancer is personal to us. Unlike traditional pharmaceutical manufacturing, our therapies are not created on an assembly line. Cell therapy specialists at our manufacturing facilities reengineer a patient’s own immune cells to attack and fight their cancer cells — one patient at a time. That sense of connection to the people we serve motivates us daily at Kite. Our corporate headquarters are located in Santa Monica, California, and we have dedicated cell therapy manufacturing facilities in California, Maryland and the Netherlands. If you’re passionate about changing the future of cancer treatment, let’s talk. See our community guidelines: http://bit.ly/2DznMNw

Company details

Company typeLarge
IndustryBiotechnology
Company size1001 - 5000

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Job description

We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet.

Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows.


Job Description

Job Description for Director, Regional Marketing

Job Description

The Director, Regional Marketing is expected to possess a high level of clinical and customer knowledge across lymphoma and multiple myeloma, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role, is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US Regional Marketing. 

In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite’s overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy. 

The Regional Marketing job responsibilities are focused on the following key areas. All interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.  This role will be field-based. 

Responsibilities:

OL Development and Advocacy 

  • Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community 
  • Developing regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach 
  • Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis 
  • Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win 
  • Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed 
  • Serve as a single point-of-contact to resolve commercial OL issues 
  • Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience 

Market Insights & Collaboration

  • Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities 
  • Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth 
  • Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards 
  • Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project 

Engagement & Opinion Leader Programming  

  • Lead the development and execution of third‑party educational programs, including vendor partnership management and tactical delivery 
  • Inform the strategic planning and execution of OL programming, including national and regional conferences and speakers bureau activities 
  • Serve as a regional strategic voice to ensure OL programming reflects real‑world practice, geographic nuance, and unmet clinical needs  
  • Work with defined cross-functional stakeholders (Brand Marketing, OLP, Medical Affairs, Sales, Congress Strategy)  

 Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience OR 

Masters' Degree and Ten Years’ Experience OR 

PhD and Eight Years’ Experience 

Preferred Qualifications:

  • 12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology 
  • 2+ years of pharmaceutical / biotech industry people leadership experience 
  • Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant 
  • Excellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders 
  • Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite 
  • Strong ability to work cross-functionally in a dynamic, fast paced environment 
  • Excellent verbal / written communication skills 
  • Prior leadership experience preferred 

People Leader Accountabilities:

  • Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. 
  • Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose. 
  • Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. 


The salary range for this position is:

Bay Area: $226,185.00 - $292,710.00.Other US Locations: $205,615.00 - $266,090.00.


Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
 

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.


Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid, long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune system's ability to recognize and kill tumors. Kite is based in Santa Monica, CA. For more information on Kite, please visit www.kitepharma.com. Sign up to follow @KitePharma on Twitter at www.twitter.com/kitepharma.
 

For jobs in the United States:

Kite Pharma is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.


For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT


Kite Pharma will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the  legal duty to furnish information; or (d) otherwise protected by law.
 

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.


Kite Pharma provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Kite Pharma Employees and Contractors:

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
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