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Retention Manager

Role overview

Qualifications

  • 4+ years of experience in retention analytics, subscriber lifecycle management, or CX retention program management within a DTC subscription or physical-product recurring-revenue business
  • Demonstrated track record of reducing churn or improving retention and LTV
  • Hands-on proficiency in cohort analysis, LTV modeling, and subscriber segmentation using SQL and/or BI tools
  • Strong cross-functional collaboration skills with Marketing, Product, and Analytics teams

Responsibilities

  • Own subscriber retention analytics including cohort retention reporting and translating patterns into program priorities
  • Conduct root-cause churn analysis to identify segment-level drivers and quantify their impact on churn
  • Design, test, and optimize proactive save programs for at-risk subscribers
  • Own win-back strategy and execution for recently churned subscribers

Key facts

  • Remote from: United States
  • Full time
  • Mid-level (2-5 years)
  • Customer Retention Manager
  • English

Hard skills

Other skills

  • Communication
  • Analytical Thinking

About the company

RYZE logo

RYZE

Functional & Wellness Beverages

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers. DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!

Company details

IndustryFunctional & Wellness Beverages
Company size11 - 50

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Job description

COMPANY

The Retention Manager owns RYZE's subscriber retention program end to end, starting with the data — building and maintaining cohort, churn, and LTV reporting to uncover where and why subscribers leave, then turning those insights into measurable save, cancellation, and win-back programs. Reporting to the VP of CX & Retention and leading the Retention Analyst, this person works hands-on in the data itself, not from summaries handed off by others. This is a hybrid data-and-execution role, not a pure lifecycle marketing or reporting position.

ROLE & RESPONSIBILITIES

What You’ll Do

  • Own subscriber retention analytics: build and maintain cohort retention reporting (rebill rates, skip/pause rebill behavior, LTV by cohort, churn drivers) and translate patterns directly into program priorities

  • Conduct root-cause churn analysis across structured and free-text cancellation data to identify segment-level drivers and quantify their impact on churn and revenue

  • Build and maintain the subscriber journey map, identifying key intervention points from trial through long-term retention and anchoring each to where the data shows subscribers actually churn

  • Design, test, and optimize proactive save programs: identify at-risk subscribers before they cancel and execute targeted, personalized interventions

  • Design and optimize cancellation flows, including deflection offers, pause options, and retention messaging, to reduce voluntary churn

  • Own win-back strategy and execution for recently churned subscribers, including sequencing, offer structure, and rigorous testing of what actually converts

  • Lead and develop the Retention Analyst, setting analytical priorities and ensuring findings translate into specific, testable program decisions

  • Partner with Marketing, Product, and Analytics on retention-driven campaigns, subscription management features, and cancellation experience improvements

  • Report retention program performance to the VP on a regular cadence, including cohort trends, program ROI, churn impact, and win-back conversion rates

  • Run structured A/B tests to validate retention interventions before scaling them

  • Stay current on DTC subscription retention benchmarks and analytics practices to continuously improve RYZE's approach

  • Additional duties as assigned by management.


WHAT WE OFFER

What We’re Looking For

Required:

  • 4+ years of experience in retention analytics, subscriber lifecycle management, or CX retention program management within a DTC subscription or physical-product recurring-revenue business

  • A demonstrated, quantifiable track record of reducing churn or improving retention and LTV in a subscription business, with the ability to speak specifically to the metrics moved and how

  • Hands-on proficiency in cohort analysis, LTV modeling, and subscriber segmentation using SQL and/or BI tools (e.g., Sigma, Looker, Amplitude); this is a skill the person applies directly, not one delegated entirely to a direct report

  • Experience building or maintaining subscriber or customer journey maps and using them to identify intervention points

  • Experience designing and owning cancellation flows, save programs, and win-back sequences, including offer testing and conversion optimization

  • Experience leading or partnering closely with an analytics function, working directly from data to build programs rather than only receiving reports

  • Strong cross-functional collaboration skills with Marketing, Product, and Analytics teams

  • Excellent written communication skills, with experience writing or reviewing retention-focused member communications

Preferred:

  • Background in health, wellness, food/beverage, or other physical-goods subscription brands (as distinct from SaaS retention)

  • Experience managing a direct report or analyst, including setting analytical direction and translating outputs into program decisions

  • Familiarity with churn prediction or other predictive modeling approaches applied to subscriber behavior

  • Experience with Recharge, Klaviyo, Zendesk, Sigma, or similar subscription and CRM/analytics platforms

  • Experience building win-back and lapsed subscriber reactivation programs at scale

What We Offer

  • Competitive base salary commensurate with experience

  • Health, dental, and vision insurance

  • 401(k) with company match

  • Paid time off and company holidays

  • Remote-first work environment with flexible scheduling

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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