Strategic Account Manager (Standard)

The Strategic Account Manager - Standard role is responsible for driving revenue growth and expanding the office base within Standard Accounts. The Strategic Account Manager will report to and collaborate with the Business Development Manager to drive strategic initiatives, align goals, enhance collaboration and foster growth within assigned accounts. 

Essential Duties

• Initiate contact with potential customers through phone calls, emails, text, video conferencing and other communication channels.
• Develop and maintain strong relationships as the office level to maximize share of wallet (adding new offices, new dentists within existing offices, additional service lines and/or incremental market share)
• Identify and pursue new business opportunities within Standard Accounts.
• Utilize clinical or dental related sales experience to serve as a trusted resource for the dental office.
• Monitor account performance and develop actionable insights to improve penetration and growth.
• Regularly report on account activities, performance metrics, and strategic initiatives to internal stakeholders.
• Proactively engage with former and new office business targets on a structured basis, utilizing strategic call volumes to drive growth and retention.
• Identify incremental sales opportunities within the customer base.
• Tracking and managing deals through various stages of the sales pipeline. Utilizing CRM to streamline sales processes
• Oversee/identify offices whose business is lost or declining; document reasons for decline or loss in HubSpot.
• Promote and sell dental lab products and services to dental offices, clinics, and practices.
• Educate offices on emerging products and industry trends, maintaining credibility through an in-depth understanding of current market conditions and competitors' products.
• Develop professional relationships through direct one-to-one communication with assigned offices/dentists, effectively explaining product features and employing persuasive sales techniques.
• Participate in team meetings and contribute to the development of sales initiatives.
• Act as a liaison between technicians and offices, offering product and technical advice.
• Collaborate with other departments, ensuring prompt resolution of all questions, issues, and follow-ups regarding cases within 24 hours.
• Record all customer information and interactions in CRM.