Product Marketing Manager - Up World

Up World is a community where marketers gain the confidence, support, and tools they need to smash their careers. We have over 1,100 paying members, an annual green field festival, and an exclusive supper club including CMOs from the UK’s top companies. 

About Up World 

Up World is the home for ambitious startup marketers. Almost 10 years ago, Lottie organised a supper club and a community grew out of it. We are a small but mighty team and we do a lot.

• Up Club is the heart of everything. Members get access to people ahead of them in their careers, training, mentoring, weekly sessions where members bring a real problem to the group, talks from marketers doing the job well, dinners, and a Slack they can message in a crisis on a Tuesday afternoon.

• Big Up Club is an invite-only community designed for start-up Marketing Directors, Heads of Marketing, and CMOs to learn, grow, and thrive from the best UK marketing minds. We launched the community last February to a very selective group and have managed new members carefully since then. We currently have 70 members.

• Our courses are how people get promotions. Brand Manager Boot Camp and The Marketing Accelerator both run twice a year. Both get great feedback and they produce incredible results every time. This is yours to run!

• Up Fest is the UK’s only greenfield marketing festival - think of it as Glasto for marketers! Each year we invite our members to a farm to share their knowledge. Netflix exciting names?  

We're really ambitious. Our vision is lively, buzzing communities in cities across the UK and the world, and a service so useful our members can't do their jobs without it. We're not saving the world, but we've seen what this does for people. Without us, a lot of them have no structured development, can't reach their potential, and find professional life very lonely.

The role

You’ll own courses - this is your product! You'll own the vision for them, how they grow, how we make people obsess over the product - this is all yours to run with!

We're not asking you to arrive and tear up something that works, and we're not asking you to leave it alone either. We want someone who understands why it works, then makes it something people can't imagine not paying for.

What exists and works:

• The Marketing Accelerator - our marketing leadership course for marketers looking for a promotion to head of.

• Brand Manager Boot Camp - teaches the marketing fundamentals for junior marketers looking to become brand managers.

• A course playbook we trust. We’ve spent years working out our secret for running amazing courses which are uniquely us (graduation dinners, group coaching)

• Three coaches who are genuinely great

• Lottie as the teacher!

What doesn't exist yet:

• We're dreaming of an AI course to kick off at the start of 2027 - we want to be the people startup marketers come to for that rather than the people catching up… this is for you to create!!

• Short, specific courses.. We think there's something in running focused mini-courses on CRM, paid ads and social with Brand Hackers, our sister agency. It's an idea rather than a plan, and we'd love someone to go and prove it.

• Up Academy. If all of that works, courses stop being a thing Up World does and become a business in their own right. We're not going to pretend that's a promise. It's where this could go, and you'd be the person taking it there.

You'll report to our Head of Up World. They set the direction for Up World as a whole and hold the commercial picture. Inside courses, the direction is yours.

What you'll own

The numbers

• £100k of course revenue today, and the job of doubling it. Cohorts currently run at 20 to 25 people. We think 40 is possible.

• Pricing, and the argument for changing it.

• The funnel. Launch campaigns, warm leads, paid, the landing pages, the follow-up. You'll brief our freelancers and hold the quality, and you'll write the thing yourself when it's faster.

The product

• The ladder. Boot Camp takes a junior marketer to brand manager. The Accelerator takes a manager to head of. What sits before, between and after those is yours to decide.

• What's actually in them. Curriculum, the sessions, who teaches what, the materials, and the podcast alongside. Marketing changes fast and the content has to keep up.

• The bits that make them uniquely us. The coaching, the IRL day, the graduation dinner. Yours to keep sharp, and to change if you think there's something better.

• The promise. These courses exist to get people promoted. Owning them means knowing whether that happened, chasing the outcome months later, and being able to say what proportion of a cohort moved and where they went. That's the product, and it's the best marketing we have.

The delivery

• Running of the courses. Enrolment, comms, materials, the sessions, the IRL day, the dinner, the feedback afterwards.

• The coaches. Managing the three we have, bringing in the ones we need, and holding the standard.

• Course feedback is the best thing we have. Keeping it there while cohorts get bigger is harder than it sounds, and it's on you.

Automations & AI

• Four cohorts a year on your own only works if the repeatable parts run themselves. We use Claude, HubSpot, Mailchimp and Zapier, and some of it is elegant and some of it is held together with hope.

• Finding the work that shouldn't be done by a person. Reporting, cohort trackers, enrolment sequences, chasing, updating. If you're doing it by hand for the fourth time, that's the flag.

• Using AI properly rather than performatively. We're a small team doing the work of a bigger one, and that only holds if we're genuinely good at this. What you learn feeds the AI course you'll be selling.

About you 

You get a kick out of putting people in a room together and would sooner spend an afternoon building the automation than do the same task forty times. You like variety, because no two weeks here look the same. You're happy being the brain in the middle, briefing a designer, a copywriter and a paid specialist rather than doing all of it yourself. You can take a half-formed idea and come back with a plan, a timeline and a view on whether it's worth doing. And you'd rather look at what the numbers say and change course than defend a decision you've already made.

This is a job with real ownership in it. You're not passing the good bits to someone else, and you're not being handed a tidy machine to keep ticking over.

• You've launched a paid product and sold it. From the idea to the first person paying for it.

• You're comfortable selling. Most of this job is getting someone from curious to paid, on a call, in a launch, or across a room, and you don't find that awkward.

• You can market it as well as build it. You've written the launch emails, briefed the ads, and watched a funnel not work and fixed it.

• You've run something from start to end. A cohort, a programme, a season, an event series. You know the difference between planning it and the fortnight before it goes live.

• A systems brain. You've built automations other people now rely on, and you're already using AI to do parts of your job rather than reading about it.

• You're happy owning a number, and honest when it's going the wrong way. You'd tell us in week three, not at the end of the quarter.

• Comfortable moving fast with imperfect information. This is a small team and progress beats polish most weeks.

• An interest in startup marketing and the people doing it. You'll be in a room with them constantly, and the product only works if you like them.

Tools we use: Claude, HubSpot, Mailchimp, Zapier.

What we offer...

This role is London-based. We operate as a remote-first company, but you’ll have access to co-working spaces and we expect you to be at team meetings and events once a month in real life. This is a full-time, permanent role.

Salary: £36-42k

Benefits

• 🌴 25 days holiday plus bank holidays.

• 💪 Monthly remote-working allowance

• 🌟 Our commitment to your development

• 🎂 Birthday off

• 💸 Enhanced paternity/maternity leave & pay

• 🙂 Unlimited coaching with MoreHappi

• 🤝 Full Up World Membership

We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.