Performance Marketing Specialist

About Us

We’re the team behind KitBash3D, Greyscalegorilla, ArtStation, and Sketchfab, united to amplify creativity.

Our creative ecosystem gives artists and studios across film, games, motion design, VFX, and digital media access to connected tools, assets, platforms, and communities. Together, our products help creators discover inspiration, build their ideas, develop their skills, find opportunities, and share their work with the world.

We are building an ecosystem that supports digital creators at every step of their journey from inspiration to finished work, making it easier to learn, build, collaborate, and showcase.

We’re at an exciting stage of growth, bringing together passionate people across technology, design, marketing, and storytelling to shape the future of 3D creation. We’d love for you to be part of it.

About the Role

We’re seeking a Performance Marketing Specialist to own the execution, optimization, and measurement of paid acquisition across the KitBash portfolio.

This is a hands-on role for a performance marketer who loves digging into data, finding opportunities, testing ideas, and turning insights into growth. You’ll manage campaigns across Meta, Google, Microsoft, and shopping channels while continuously improving how we acquire, convert, and retain customers.

You’ll work closely with Marketing, Creative Content, Technical, and Product teams to connect media performance with the broader customer journey, from first impression through conversion and beyond.

Your primary focus is aligning paid media execution with our portfolio-wide strategy: optimizing for annual subscriber acquisition and long-term customer lifetime value over short-term transactional motions. You'll build and run an efficient performance marketing engine across Meta, Google Ads, Microsoft Advertising, and shopping channels. Success means executing disciplined campaigns, running systematic creative tests, and delivering clear, actionable data that gives leadership an understanding of what is working and why.

Location: This position can be remote or hybrid and is open to candidates based in OR, WA, CA, FL, TX, IL, IN, MI, FL, SC, NC, TN. Local candidates have the option to work out of our office located in Portland, Oregon.

Responsibilities

• Run the campaigns: Own end-to-end campaign setup, targeting, bidding, creative trafficking, and daily budget pacing across Meta Ads Manager, Google Ads, Microsoft Advertising, and Google Shopping feeds.
• Watch the numbers daily: Monitor campaign metrics every day to catch performance anomalies early, optimize pacing, and drive improvements across CAC, ROAS, conversion rate, and customer value.
• Partner on creative: Coordinate intake of ad assets, write clear creative briefs, maintain brand standards, and make sure all assets meet platform policies before launching.
• Run the tests: Build and execute structured A/B and audience experiments, track results, share key performance learnings and implement changes to optimize future ads.
• Maintain the dashboards: Refine and update weekly performance trackers to give leadership clear visibility into spend, acquisition, revenue, ROAS, CAC, CPA, CTR, and CVR.
• Ensure data accuracy: Audit conversion tracking, attribution signals, and data quality in GA4 and PostHog to reconcile channel spend against budgets and ensure decisions rely on trustworthy signals.
• Leverage AI daily: Use AI tools like Claude or Gemini as part of your daily workflow to accelerate data analysis, iterate on ad copy, and automate reporting tasks.
• Manage cross-functional workflows: Use Asana to manage campaign schedules, testing roadmaps, and cross-functional deliverables with Creative, Web, and Product Marketing teams.

Requirements

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Strong practical expertise managing and optimizing Meta and Google Ads campaigns.
• Demonstrated ability to manage paid media budgets and make data-driven decisions about budget allocation.
• Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion rate, CTR, CPM, CPC, and attribution.
• Demonstrated ability to analyze performance data, identify opportunities, and continuously improve results.
• Experience developing and executing structured tests across creative, audiences, messaging, offers, landing pages, or channels.
• Experience building performance reports or dashboards and communicating results clearly to stakeholders.
• Experience using AI tools such as Claude to improve analysis, reporting, automation, or marketing workflows.
• Genuine interest in digital art, design, VFX, games, or the future of creative technology.
• Strong written and verbal communication skills, particularly the ability to turn data into clear recommendations.
• Highly organized and comfortable managing multiple campaigns, tests, and priorities simultaneously. An eye for fine details - must be observant, accurate, and precise.
• Highly accountable, you take ownership and follow things through.
• Strong cross-departmental collaboration skills; you’re comfortable partnering across different teams and organizational levels.
• Appetite for startup culture, meaning you’re a quick learner, self-starter, and comfortable navigating ambiguity.
• Passion for personal development and growth; you get excited about new challenges and solving problems.

Preferred Skills and Experience

• Experience with annual subscription acquisition, SaaS, e-commerce, or recurring revenue models.
• Hands-on experience with Microsoft Advertising, Google Shopping, and Google Merchant Center.
• Familiarity with customer data and marketing automation platforms (such as Ortto) and web analytics tools (such as PostHog, GA4, or Looker Studio).
• Experience marketing to 3D artists, game developers, filmmakers, VFX artists, or digital creators across software, gaming, and digital media ecosystems.

Tools You’ll Use

• Paid Media: Meta Ads Manager, Google Ads, Google Shopping, Google Merchant Center, Microsoft Advertising
• Analytics & Marketing: Ortto, PostHog, GA4
• AI: Gemini & Claude
• Project Management: Asana
• Documentation: Whimsical, Google Workspace

What We Offer

• Competitive compensation: We believe in transparency and fairness in our hiring process. This position has an annualized market-based salary range of $75,000 - $90,000 annually. Additionally, this position is eligible for profit interest units as part of our total compensation package. Offers will generally fall within this range and take into account various factors including the responsibilities of the position, location of the applicant, experience, skill set, internal pay equity, and other relevant qualifications of the applicant. We encourage all qualified candidates to apply, regardless of where they may fall within the stated range.
• Generous paid time off: Including 12 company holidays and 2 seasonal companywide breaks annually, unlimited PTO, and paid parental leave.
• 401(k) savings plan with generous employer match
• Medical, dental, and vision benefits
• Life insurance & employee assistance program
• $1,000 per year towards professional development
• Opportunities to work remotely from anywhere in the world
• Exclusive employee-only guest speakers
• Bi-weekly team building: we call it Fuzzy Friday
• Opportunities for professional development and career growth as we grow

Equal Opportunity Employment

We are committed to a diverse and inclusive workplace. We are an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include your request as part of the questionnaire in this application.

Please Keep Reading...

We know research shows that women and other marginalized folks tend to only apply to a job when they meet every requirement. So, if you think you have what it takes to own this role, but don’t necessarily check every box, we would still love to hear from you!

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