Remote | Social Media Marketing Manager — $50–$90/hour

We are sharing a specialised part-time consulting opportunity for experienced social media professionals with hands-on expertise in brand channel management, publishing, community engagement, social analytics, campaign execution, and response strategy.

This role focuses on designing and evaluating realistic social media work environments that reflect the tools, workflows, data, and judgement calls encountered when managing an owned brand channel. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong social media judgement from plausible but ineffective approaches.

Key Responsibilities

Social Media Scenario Design

• Develop realistic tasks based on social media work you have personally performed
• Define the underlying issue and the decision a strong practitioner should reach
• Create scenarios involving incomplete, conflicting, or time-sensitive information
• Ensure tasks require genuine professional judgement rather than simple information retrieval
• Design challenges that reflect real-world brand social workflows

Brand Channel Management

• Develop and evaluate scenarios involving day-to-day management of owned social channels
• Assess publishing decisions, audience considerations, timing, and brand alignment
• Review whether proposed actions appropriately reflect channel objectives
• Identify missed opportunities, inconsistent execution, or weak prioritisation
• Apply hands-on judgement from personally managing branded social accounts

Social Inbox & Community Management

• Evaluate inbound messages, comments, mentions, and community interactions
• Assess response priorities, tone, escalation needs, and appropriate follow-up
• Identify situations requiring immediate action or coordination with other teams
• Review whether proposed responses reflect brand standards and situational context
• Evaluate judgement calls involving sensitive or ambiguous interactions

Publishing & Campaign Execution

• Develop scenarios involving content scheduling and campaign rollout
• Review publishing plans, sequencing, timing, and channel coordination
• Assess whether campaign execution aligns with broader marketing objectives
• Identify operational gaps, inconsistencies, or missed dependencies
• Evaluate recommendations for improving execution quality

Social Media Strategy

• Assess channel strategy, content priorities, audience engagement, and campaign decisions
• Review trade-offs between alternative approaches
• Evaluate whether recommendations are supported by available information
• Identify weak assumptions or poorly prioritised actions
• Apply practical judgement to brand social media decisions

Social Listening & Share-of-Voice Analysis

• Develop and evaluate scenarios involving share-of-voice and competitive visibility
• Review social conversations, audience signals, and competitive activity
• Assess whether conclusions are supported by available data
• Identify overlooked trends or misleading interpretations
• Evaluate recommendations based on broader social context

Social Analytics

• Review native platform analytics and campaign performance data
• Assess reach, engagement, audience behaviour, and content performance
• Identify meaningful trends and potential performance issues
• Evaluate whether reporting accurately reflects underlying data
• Review recommendations for future content and campaign decisions

Social Media Platforms & Workflows

• Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
• Specify the documents, dashboards, personas, conversations, and tool states required for authentic scenarios
• Work with workflows modelled on social management platforms such as Sprout Social
• Reconcile information across social platforms and related marketing systems
• Identify missed signals, workflow failures, or inconsistent execution

Reference Answers & Evaluation Criteria

• Write or review reference solutions for social media scenarios
• Define clear criteria separating strong professional responses from plausible but incorrect ones
• Establish standards for prioritisation, execution, response judgement, analysis, and escalation
• Explain why particular social media decisions are stronger or weaker
• Ensure evaluation criteria reflect realistic brand social media practice

Quality Review & Evaluation

• Review completed scenarios and evaluate proposed social media decisions
• Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
• Evaluate multi-step work spanning several marketing tools and information sources
• Identify missed issues, incorrect interpretations, or weak recommendations
• Provide clear written reasoning supporting evaluation decisions

Ideal Profile

• Hands-on professional experience managing brand social media channels
• Experience personally owning both social accounts and social inbox management, rather than solely managing teams responsible for execution
• Strong understanding of publishing, campaign execution, community management, response strategy, and social analytics
• Fluent with a social media management platform such as Sprout Social
• Comfortable interpreting native social platform analytics
• Strong judgement when handling brand responses, escalation decisions, and audience interactions
• Ability to analyse incomplete or conflicting information and reach defensible decisions
• Clear written reasoning and ability to explain why a social media decision is effective or ineffective
• Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Comfortable working independently with structured evaluation frameworks and project guidelines

Engagement Details

• Part-time independent contractor engagement
• Fully remote
• Flexible scheduling based on project requirements
• Compensation: $50–$90/hour
• Work focuses on social media management, publishing, community engagement, campaign execution, analytics, scenario design, and expert evaluation
• Applicants complete a short multiple-choice knowledge assessment specific to social media before review
• Projects may be extended, shortened, or concluded based on project needs and performance
• Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party
• H1-B and STEM OPT support is unavailable for this engagement

About the Platform

This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams.

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