Logo for EyeCarePro Inc.

Marketing Director

Role overview

Qualifications

  • Senior B2B marketer with experience building marketing functions
  • Comfortable with brand, pipeline, content, and data
  • Understanding of marketing services, technology, and SaaS
  • Ability to measure success in commercial outcomes

Responsibilities

  • Turn strategy into execution
  • Build a sophisticated, scalable marketing function
  • Lead a small marketing team and work directly with CEO and COO
  • Own marketing operating system including product marketing, content, and demand generation

Key facts

  • Remote from: Africa
  • Full time
  • Marketing Director
  • English

Hard skills

Other skills

  • Collaboration
  • Problem Solving
  • Curiosity
  • Adaptability

About the company

EyeCarePro Inc. logo

EyeCarePro Inc.

Digital Marketing & SEO Agencies

At EyeCarePro, we take pride in being the forefront marketing agency in the eyecare industry, specializing in appointment bookings. With over two decades of dedicated service, we've consistently focused on one mission: helping you get more patients. Why Choose EyeCarePro? Industry-Leading Expertise: With over two decades of experience, we have tried and tested strategies that make us the go-to experts for patient booking strategies. We understand the unique challenges of the eyecare field and tailor our solutions accordingly. Nearly 1 Million Appointment Requests: In the past year alone, we've assisted our valued clients in securing nearly 1 million appointment requests. That's 1 million opportunities for practices like yours to make a difference in people's lives. Our Commitment to You At EyeCarePro, we are committed to your success: Providing Growth: Our strategies aren't just about getting more patients; they're about fostering meaningful growth for practices of all sizes. Whether you're a small, family-owned clinic or a large eye care institution, we have the solutions to meet your needs. Delivering Results: We believe in proving our worth with tangible results. When you partner with EyeCarePro, you can expect a measurable impact on your practice. We understand that actions speak louder than words, and we're here to help you thrive. No Contracts Required: We understand the importance of flexibility. That's why we offer our services without the burden of long-term contracts. We're confident that our results will speak for themselves, and we're dedicated to earning your trust every step of the way. Join the EyeCarePro family today, and let us help you grow your practice, boost your patient bookings, and make a lasting impact on the eyecare industry. Your success is our success, and we're excited to embark on this journey with you. Results Focused. Eye Care Experts. Technology Driven.

Company details

Company typeSME
IndustryDigital Marketing & SEO Agencies
Company size51 - 200

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

Marketing Director

Location: South Africa (Remote)
Engagement: Independent Contractor, Monthly
Reports to: CEO
Remuneration Range: R67,000 – R75,000 per month

About EyeCarePro

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results, but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.

Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.

The Opportunity

We have the ingredients. We need someone to build the engine.

EyeCarePro has spent more than 25 years building a leading position in the North American optometry market. We have deep industry insights, relationships, an established client base, proprietary market knowledge and data, a growing technology and SaaS portfolio, strong client results, and significant executive thought leadership.

There is a lot to work with.

The opportunity now is to bring it together into a sophisticated, scalable marketing function across our brands.

That's what we're hiring you to do.

The Brief Is Simple

Turn strategy into execution.
Turn expertise into content.
Turn products into compelling propositions.
Turn relationships into reach.
Turn our client base into an active growth channel.
And turn marketing into a measurable pipeline.

You'll lead a small team, work directly with the CEO and COO, and have access to capabilities across the wider business.

You'll own the marketing operating system and positioning, product marketing, content, campaigns, CRM, client marketing, demand generation, sales enablement, automation, and measurement.

We expect you to be strategic enough to know what we should do, commercial enough to understand why, and hands-on enough to make sure it actually happens.

Who Are We Looking For?

A senior B2B marketer who has built things before.

Someone equally comfortable with brand and pipeline, content and data, strategy and execution.

You understand how to market services, technology, and SaaS. You know how Marketing, Sales, and Client Success fit together. You use AI and automation as leverage. And you measure success in commercial outcomes, not marketing activity.

Most importantly, when presented with a business that already has the relationships, expertise, products, data, and market position, you see the opportunity to build something exceptional.

If that sounds like the kind of marketing challenge you've been looking for, we'd like to meet you.

Work Requirements

  • 100% remote role
  • Must be based in South Africa and available to work 8:00 AM to 4:00 PM EST, Monday to Friday
  • Must provide:
    • A reliable, high-speed internet connection
    • A quiet, professional workspace
    • Personal computer, monitors, and required work equipment
    • Load-shedding backup where applicable

Why Join EyeCarePro

  • Competitive remuneration and paid time off
  • Fully remote work environment
  • Opportunities for personal and professional growth
  • Direct exposure to senior leadership and the opportunity to shape the company's marketing direction
  • The opportunity to build and scale a sophisticated marketing function rather than simply inherit one
  • Work across established services, technology, SaaS, data, and thought leadership
  • Help drive growth for eyecare practices across North America
  • Join a team that values execution, experimentation, collaboration, and excellence

How to Apply

If you're a senior B2B marketer who gets excited by the opportunity to build, connect, and scale a marketing engine — and you want your work measured by its commercial impact — we want to hear from you.

Please submit your application along with your CV and any relevant examples of marketing strategies, campaigns, content, product marketing, or growth initiatives you've led.

Note: If you do not hear back from us within two weeks of submitting your application, please consider your application unsuccessful.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Marketing Director Related jobs

Other jobs at EyeCarePro Inc.

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.