Senior Marketing Manager - Kolkata

This is a remote position.

We are seeking an experienced Senior Marketing Manager to lead and execute the company’s marketing strategies across multiple channels. In this role, you will drive brand awareness, customer acquisition, and revenue growth through innovative campaigns and strategic initiatives. You will collaborate with cross-functional teams, including sales, product development, and creative departments, to ensure alignment with business goals and the overall marketing strategy.- Marketing Strategy Development: Develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and customer retention.
-Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social media, email, and traditional media.
- Team Leadership: Lead and mentor a team of marketing professionals, providing guidance on best practices, performance metrics, and career development.
- Brand Management: Oversee the company’s brand messaging and positioning to ensure consistency across all marketing channels and communications.
- Market Research: Analyze market trends, customer insights, and competitor activities to inform marketing strategies and identify growth opportunities.
- Cross-functional Collaboration: Work closely with product teams, sales, and other departments to align marketing strategies with business objectives and product launches.
- Analytics and Reporting: Track and analyze the performance of marketing campaigns using analytics tools (e.g., Google Analytics, HubSpot), providing insights and recommendations for improvement.
- Content Strategy: Collaborate with the content and creative teams to produce high-quality, compelling content that drives engagement and supports campaign objectives.

Requirements

-Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
- 4-5 years of experience in marketing, with a proven track record in a senior or leadership role.
- Experience in developing and managing marketing strategies for both B2B and B2C audiences.
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, SEO, email marketing, CRM systems).
- Strong understanding of data-driven marketing, customer segmentation, and analytics.

Benefits

- Competitive salary.
- Remote job
- Friendly environment
- Learning and development opportunities to enhance your skills and career.


Salary: 30000/-