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Senior Email & Lifecycle Marketing Manager

Role overview

Qualifications

  • Proven experience in email marketing
  • Strong understanding of lifecycle communication
  • Ability to leverage data for improved engagement
  • Experience with automation tools

Responsibilities

  • Own and develop global email marketing strategies
  • Identify communication opportunities and build automated journeys
  • Improve audience segmentation for better targeting
  • Use data and AI to enhance engagement

Key facts

Hard skills

Other skills

  • Proactivity

About the company

MGID logo

MGID

AdTech & Programmatic Advertising

Santa Monica-based MGID is one of the first native performance advertising platforms worldwide. Our platform serves thousands of publishers w/billions of news stories, all while delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience. MGID’s performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality and relevance online users expect. Established in 2007, MGID has provided quality content distribution to lifestyle and entertainment publishers globally.

Company details

Company typeSME
IndustryAdTech & Programmatic Advertising
Company size501 - 1000

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Job description

MGID is one of the world's leading native advertising platforms, working with thousands of publishers and brands globally.

We are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global email marketing and lifecycle communication. Email is one of MGID's key owned communication channels, used to engage prospects, clients, and partners across different stages of their relationship with the company.

We are looking for a proactive marketer who can not only execute campaigns but also identify communication opportunities, build automated journeys, improve segmentation, and use data and AI to make engagement more relevant and scalable.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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