Manager, TikTok Shop & Affiliate

About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

About the Role

Lunar Solar Group is looking for a highly organized, results-driven TikTok Shop Affiliate Manager to manage and grow affiliate programs for our brand partners. This role will own client relationships, creator recruitment, affiliate activation, campaign execution, community building, and performance optimization with the goal of increasing content volume, conversions, and GMV. The ideal candidate understands the TikTok Shop ecosystem, knows what makes content perform, and can build strong relationships with both clients and creators. They should also have experience developing Discord channels and communities that encourage creator engagement, collaboration, and ongoing participation.

Key Responsibilities

Client & Account Management

• Serve as the primary day-to-day contact for assigned clients, managing communication, meetings, timelines, approvals, and deliverables.

• Build trusted client relationships through proactive communication, strategic guidance, and consistent follow-through.

• Translate client goals into actionable TikTok Shop affiliate, creator, and community strategies while communicating progress, challenges, and recommendations.

• Collaborate with internal teams to ensure client priorities are executed effectively and on schedule.

Affiliate, Creator & Community Management

• Source, recruit, onboard, negotiate with, and manage TikTok Shop affiliates across relevant creator tiers.

• Build and maintain a strong creator pipeline and relationships with high-performing affiliates to drive consistent and repeat content.

• Manage product seeding, creator follow-ups, activation, and engagement to increase participation and posting volume.

• Develop and manage Discord and other creator communities, including onboarding, education, announcements, incentives, and engagement initiatives.

Campaign & Performance Management

• Develop and manage TikTok Shop affiliate campaigns, including Target Campaigns, creator activations, product seeding, incentives, and promotional initiatives.

• Track and optimize key performance metrics including GMV, orders, content volume, creator activation, conversion rates, and ROI.

• Identify high-performing creators, products, and content to scale while proactively addressing underperforming campaigns.

• Use performance data, creator insights, and TikTok trends to inform recruitment, campaign strategy, community initiatives, and product prioritization.

• Maintain organized creator databases, campaign trackers, community resources, and performance reports while providing clear internal updates.

• Stay current on TikTok Shop platform updates, trends, and emerging affiliate strategies.

Qualifications

• 4+ years of experience in TikTok Shop, affiliate marketing, influencer marketing, creator partnerships, social commerce, account management, or a related field.

• Strong experience managing client relationships, leading client communication, and presenting strategic recommendations.

• Strong understanding of TikTok Shop and the creator affiliate ecosystem.

• Experience sourcing, recruiting, negotiating with, and managing creators.

• Experience developing and managing Discord channels or online communities for creator engagement and community building.

• Strong communication, relationship-building, negotiation, and presentation skills.

• Highly organized with excellent follow-through and project management abilities.

• Comfortable analyzing performance data and making strategic recommendations.

• Strong understanding of TikTok trends and creator content.

• Ability to manage multiple brands, campaigns, clients, and creator communities in a fast-paced agency environment.

Success in this role will be measured by:

• Client satisfaction, retention, and relationship strength

• Affiliate recruitment and activation

• Number of active affiliate creators

• Affiliate content volume

• Affiliate-attributed GMV and orders

• Creator retention and repeat posting

• Discord community growth, engagement, and participation

• Campaign participation and conversion rates

• Product seeding and activation

• Growth of high-performing creator relationships

Top Reasons You’ll Love It Here:

• Accelerated career growth and leadership opportunities.

• Direct mentorship and collaboration with senior leaders across departments.

• A talented, supportive, and passionate team that loves what we do.

• Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.

• 401K with company match.

• Generous PTO and holidays, plus a day off during your birthday week!