Description
ABOUT THE COMPANY
We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together.
POSITION OVERVIEW
The Sr. Display Media Strategist has the main responsibility to align with account teams on Amazon initiatives while focused on presenting digital advertising solutions for strategic vendors. The position requires the candidate to exercise discretion and independent judgment, while problem solving issues with internal marketing, sales, retailers, operation and manufacturers. The ideal candidate will be personable, confident, self-motivated, analytically inclined and possess excellent communication and organizational skills. Ability to multitask in a fast-paced environment will be a vital aspect of the role.
Responsibilities
- Strategy Development: Owns the development and execution of complex programmatic advertising strategies to achieve the campaign objectives and identify and recommend growth solutions.
- Campaign Management: Create and manage complex campaigns, including ad creative, targeting, bidding, active budget pacing, and optimization.
- Data Analysis: Analyze campaign performance data, providing more advanced data analysis, including creating custom reports, identifying new trends, uncovering deeper insights, and making data-driven optimizations to improve performance.
- Reporting: Provide best-in-class reports on campaign performance and present insights and recommendations to clients or internal stakeholders.
- Relationship Management: Manage relationships with clients and partners and work collaboratively with cross-functional teams such as sales, creative, and product teams. Partnering to improve brand experience and business results and ensuring needs are being met.
- Developing overall advertising strategy: Works with cross-functional teams to develop a comprehensive advertising strategy that aligns with business goals and drives overall revenue growth.
- Possesses deep knowledge of customers’ vision, products, objectives and masters integrated brand and media planning across all display advertising products.
- Training and Mentoring: May be responsible for training and mentoring junior team members
- Understands and executes against important business drivers for all supported brands.
- Exhibits expertise in using, managing and optimizing all supported display advertising products, and proprietary tools to grow brand awareness, drive traffic and increase sales.
- Stay up-to-date with industry trends and changes to Amazon DSP platform features / capabilities and identifies new opportunities to expand the reach of Amazon's advertising platform.
- Produce and deliver recurring digital advertising reporting for brands and identify trends with optimization insights to accelerate growth.
- Identifies and develops upsell recommendations beyond individual campaigns.
- Thinks beyond individual campaigns and applies knowledge to future plans.
- Acts as strategic and influential partner for customers, developing solutions, prioritizing initiatives.
- Manages complex escalations that may span across multiple business units
- Actively participate in pod structure to execute strategies and tactics for marketing and brand development.
- Maximize the efficiency and effectiveness of programmatic advertising campaigns on Amazon's DSP platform
- Ad hoc projects as assigned
Requirements
- Lead with consultative approach to grow existing and new businesses.
- Demonstrated experience leading client relationships
- Have a strong background in advertising and media planning
- Digital marketing, search engine marketing, programmatic advertising, and social media experience
- Excellent written, oral and interpersonal communication skills
- Proficiency with Amazon tools, including the Amazon Advertising suite of solutions.
- Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint
- Ability to analyze large data sets and identify trends to inform the business
- Strategic Thinker
- Post-secondary education or equivalent experience
- 5+ Years of experience with Amazon DSP
- Utilization of Trade Desk, Facebook Ads, Google Display Network or other demand side platform highly preferred
- Travel up to 20%
We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, and WI.
Benefits Description:
- Medical
- Dental
- Vision
- Bonus
- PTO
- 401K
Equal Opportunity Employer
Sponsorship unavailable for this role
Salary Description
$99,000 -$134,000 + Bonus
