Marketing Specialist – B2B Industrial
About the Company
Our client is a growing industrial LED lighting company in Australia that designs and supplies durable lighting solutions for demanding environments such as mining, tunnelling, ports, conveyors, and large infrastructure projects.
The company works through a global distributor network and is focused on building a strong, consistent brand presence while generating qualified leads for its distributors worldwide.
The Role
We are looking for a Marketing Specialist to take ownership of the company's marketing function across website management, paid advertising, social media, LinkedIn outreach, CRM, and performance reporting.
This is a hands-on role suited to a self-starter who can manage ongoing campaigns, build new marketing initiatives, and contribute ideas to the overall brand and growth strategy.
Key Responsibilities
Marketing Strategy
- Develop and execute annual marketing plans with quarterly objectives and KPIs.
- Work closely with leadership to identify growth opportunities and improve marketing performance.
Website Management
- Manage and optimise WordPress websites and content.
- Create product, industry, case study, testimonial, and other conversion-focused pages.
- Work with the external web management team on website security, maintenance, and DNS.
Paid Advertising
- Manage and optimise existing Google Ads campaigns.
- Set up and test Meta and LinkedIn advertising campaigns.
- Monitor performance, generate reports, and recommend where to scale or reduce spend.
- Focus on B2B lead generation for the company's distributor network.
Social Media & Branding
- Manage social media content, campaigns, and posting schedules.
- Maintain a consistent brand voice, tone, and visual identity across platforms.
- Create content that educates customers and supports brand awareness and lead generation.
LinkedIn Outreach
- Identify and target relevant decision-makers across key industries.
- Develop outreach campaigns using employee and distributor LinkedIn profiles.
- Use InMail, case studies, testimonials, and content to generate interest and leads.
- Manage responses and help convert engagement into qualified opportunities.
CRM & Reporting
- Set up and maintain the CRM to track and manage incoming leads.
- Support targeted email campaigns and automated follow-ups.
- Ensure leads are properly tracked from enquiry through to conclusion.
- Provide regular reporting on marketing performance and KPIs.
What We're Looking For
- 5+ years of hands-on marketing experience, preferably in B2B lead generation.
- Experience across paid advertising, website management, social media, LinkedIn outreach, and CRM.
- Strong working knowledge of WordPress.
- Proven experience with Google Ads and LinkedIn Ads; Meta Ads experience is highly desirable.
- B2B marketing experience is essential; industrial, manufacturing, engineering, construction, or similar sectors are a strong plus.
- Strong analytical and reporting skills with a results-driven approach.
- Excellent communication skills and the ability to contribute to marketing strategy.
- Highly organised, proactive, and comfortable working independently without constant supervision.
