Marketing & Business Coach

Remote | This role requires availability during North American business hours.

This role is for a Marketing & Business Coach who wants to coach at scale and take ownership of client outcomes.

At Lean Marketing, you’ll coach and influence real businesses using proven IP inside a fast-growing company with high standards and zero tolerance for passengers. This role is for a Marketing & Business Coach who wants real ownership of client outcomes, real authority in the room, and the opportunity to coach at scale.

Lean Marketing exists to help business owners stop guessing and start growing.

Using the frameworks behind Allan Dib’s The 1-Page Marketing Plan, we help entrepreneurs build clear marketing systems, make better decisions, and create momentum in their businesses. This role is where that IP comes to life — turning strategy into results.

What you’ll do

• Coach active clients using Lean Marketing IP, ensuring consistent progress toward defined marketing and business growth goals
• Run high-impact coaching calls (1:many and structured 1:1) focused on diagnosis, prioritization, clarity, and next best actions
• Create & review client marketing plans, messaging, and funnels, diagnose business and funnel constraints and prescribe the highest-leverage next actions
• Hold clients accountable to 90-day goals and KPIs, tracking progress and intervening when momentum stalls
• Guide clients in building or improving in-house marketing systems and teams, not outsourcing chaos
• Communicate with clients via async channels (written feedback, Looms, templates) to drive momentum
• Uphold Lean Marketing coaching standards, documenting patterns, improvements, and repeatable wins to strengthen the program

Interfaces & rhythm

• Run daily coaching calls with clients
• Weekly internal coaching for coaches (this is where we put our coaching brains together to leverage all coaches’ skills)
• Async collaboration on Slack with team and clients
• Ongoing feedback loops to improve IP, systems, and delivery quality

What good looks like

30 days

• Fully fluent in Lean Marketing IP, frameworks, and coaching cadence
• Successfully onboard and coach an initial book of ~10 clients
• Shadow and then lead coaching calls with confidence and authority

60 days

• Independently managing a growing client load with strong engagement
• Clients implementing faster, with clear priorities and fewer “stuck” moments
• Demonstrated judgment on when to push, when to simplify, and when to hold the line

90 days

• Operating at scale with consistent quality across a large client portfolio
• Clients hitting milestones, not just attending calls
• Trusted as a high-standard coach who strengthens the overall delivery team

Metrics you own

• Client implementation velocity (plans executed, milestones hit)
• Client clarity on goals and next actions
• Client happiness and quality scores (internal review + feedback)
• Client retention and progression within the program

What we’re looking for:

• Generalist marketing expertise (strategy → execution): Able to diagnose a business, design an end-to-end marketing strategy, and translate it into a clear, executable plan with priorities and sequencing.
• Copywriting & messaging fundamentals: Able to assess and improve client messaging and copy across key assets.
• Calm authority under pressure: When clients feel overwhelmed or scattered, you bring clarity, direction, and confidence — without absorbing their stress or diluting the plan.
• Comfortable leading rooms and holding the line: You can command a group, steer conversations back to what matters, and say the hard thing when a client is avoiding the real work.
• Fast-thinking, adaptable judgment: You process information quickly, spot the real constraint, and adjust in real time without needing a script or escalation.
• Prescriptive coaching over people-pleasing: You coach with conviction. You give clear recommendations, make decisions, and don’t hide behind “options” to stay liked
• High care, high standards: You genuinely care about clients — and that care shows up as expectations, accountability, and follow-through
• Clear written thinking and framework-driven communication: You write structured, concise feedback, think in frameworks, and can explain complex ideas simply and decisively.
• Constraint identification and leverage thinking: Quickly identify what’s actually limiting growth and know which levers to pull next to create momentum and results.
• Guiding implementation inside real businesses: Guide clients through executing strategies inside their business — teams, timelines, and systems included
• Strong teaching and coaching communication: Explain complex ideas simply, give precise direction, and communicate confidently in both live calls and written feedback.
• Strong prioritization & judgment: Help clients focus on the right work at the right time — and manage your own workload across a large client base
• Systems & methodology application: Comfortable working within proven frameworks and processes, applying them consistently while using judgment when edge cases appear

Everyday Tools used: Notion, Zoom, Slack, Fathom, Google Suite

Experience requirement:

• Minimum 5 years marketing experience
• Coaching, consulting or teaching experience of any kind.

This role is not for you if…

• You want a slow, predictable role with low expectations
• You want to clock in and clock out
• You avoid being measured on outcomes
• You don’t hold yourself — or your clients — to high standards
• You struggle to pivot, adjust, or decide quickly
• You avoid direct feedback or difficult client conversations
• You need rigid instructions instead of ownership and judgment
• You treat coaching sessions as task list reviews rather than coaching conversations that produce outcomes

Perks of the role

• Fully remote, high-trust environment: Work from anywhere. You’re measured on outcomes and standards, not time online or activity theatre.
• Total of 38 days of paid vacation: 30 days of PTO with an additional day off on your birthday, plus 7 country-specific holidays
• Salary at $70-180k+ FTE (based on number of clients held plus performance bonuses) with growth opportunities at a company in scale mode. Beginning at 30 hours per week, we will scale this to full-time within the first 3-5 months. 
• World-class IP and credibility: You’ll coach using the frameworks behind Allan Dib and The 1-Page Marketing Plan — proven, respected IP that gives you instant authority with clients.
• Coach real businesses to real results: This isn’t hypothetical coaching. You’ll help business owners make clearer decisions, implement faster, and see tangible growth in revenue, leads, and confidence.
• Scale your income with impact: As your client load grows and your quality holds, so does your earning potential. Bonus structures reward excellent coaching and client success.
• Fast-growing company, real momentum: Lean Marketing is scaling. You’re joining a team building something meaningful, not maintaining a stagnant program.
• Accelerated skill growth: Coaching 75+ businesses forces sharp thinking, better judgment, and faster pattern recognition — your skills compound quickly here.
• Recognition and celebration for wins: Strong performance is seen, acknowledged, and celebrated. Doing great work here doesn’t go unnoticed.