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Sr Marketing Manager

ICONMA

Role overview

Qualifications

  • 5+ years of marketing experience
  • Healthcare and/or pharmacy marketing experience
  • Experience leading omnichannel marketing campaigns
  • Strong analytics, reporting, and ROI measurement experience

Responsibilities

  • Lead near-term strategy and day-to-day execution for high-priority marketing efforts
  • Serve as the point of contact for Media, Creative, Digital, and Store Ops on assigned programs
  • Own strategy and execution for marketing programs that build trust in patient care
  • Lead marketing execution for programs that help patients access prescriptions

Key facts

Hard skills

Omni-Channel Marketing Project Management Analytics Healthcare Marketing Campaign Management Adobe Workfront Computational Tools

Other skills

  • Communication
  • Collaboration
  • Problem Solving

About the company

ICONMA logo

ICONMA

Management Consulting

We provide Professional Staffing Services & Project-Based Solutions for a broad range of Fortune 500 organizations. ICONMA is a certified Woman-Owned staffing company and was founded in 2000. ICONMA’s corporate headquarters is in Troy, Michigan, and has 15+ locations worldwide. What makes ICONMA stand out in a fiercely competitive industry? *We provide integrated, full lifecycle services across a broad range of business and technical platforms. *No single company can duplicate our full range of staffing and permanent recruiting services nationwide. *Proven track record of attracting and retaining exceedingly skilled professional workers in a highly competitive market. SERVICES OFFERED Staff Augmentation (Contract, Contract to Hire, Direct Hire, Single Source) Data Analysis Project-Based Services & Solutions Hire Train Deploy Service Model Offshore Staff Augmentation Payroll Services AREAS OF EXPERTISE - Information Technology - Engineering - Business Professional - Accounting/Finance - Admin/Clerical/Call Center - Healthcare/Clinical/Scientific - Marketing/Creative mail linkedin@iconma.com Phone (888) 451-2519 Website http://www.iconma.com

Company details

Company typeLarge
IndustryManagement Consulting
Company size1001 - 5000

Links

Website LinkedIn See all jobs

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Job description

Our Client, a Retail Pharmacy company, is looking for a Sr Marketing Manager for their Remote  location.
 
Responsibilities:
  • Reporting to the Lead Director, Rx Growth Strategic Marketing, the Senior Manager will lead near-term strategy and day-to-day execution for a variety of high-priority marketing efforts, including various growth markets, new format stores, omnichannel fulfillment, and more.
  • You'll partner closely with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, and Pharmacy Operations to ensure programs launch on time, on budget, and deliver measurable impact for patients and the business.
  • Cross-Functional Execution:
  • Serve as the day-to-day point of contact for Media, Creative, Digital, and Store Ops on assigned programs.
  • Translate broader strategic priorities set by the Lead Director into actionable project plans and timelines.
  • Identify risks to execution and proactively bring forward solutions.
  • Local New Patient Growth Marketing:
  • Own strategy and execution for marketing programs that build trust and demonstrate Client  Pharmacy's commitment to patient care in key markets.
  • Develop campaign plans, messaging, and creative briefs in partnership with Creative and Brand teams.
  • Manage program timelines, approvals, and field/store readiness for growth initiatives.
  • Fulfillment:
  • Lead marketing execution for programs that help patients access their prescriptions in a variety of ways, including same day delivery, buy online pickup in-store, ship to home, drive-through, and more.
  • Partner with Omnichannel, Legal, and Compliance to ensure fulfillment messaging is accurate, compliant, and patient-friendly.
  • Monitor program performance and recommend optimizations to improve patient enrollment and outcomes.
  • New Format Stores:
  • Partner with various stakeholder teams to help define and execute marketing strategies for new format stores.
  • Partner with stakeholders and media agency partners to build, test, and optimize campaigns.
  • Analyze performance and report out on KPIs, funnel metrics, and ROI to inform ongoing investment decisions and pivots.
 
Requirements:
  • 5+ years of marketing experience
  • Healthcare and/or pharmacy marketing experience
  • Experience leading omnichannel marketing campaigns
  • Strong analytics, reporting, and ROI measurement experience
  • Ability to influence and collaborate across multiple stakeholders in a matrixed environment
  • Experience managing multiple marketing campaigns and high-priority initiatives simultaneously
  • Strong project management and campaign execution skills
  • Preferred Qualifications:
  • Experience with Workfront
  • Experience utilizing AI tools within marketing workflows
  • Proven experience executing marketing programs in healthcare, retail, or another highly regulated industry.
  • Hands-on experience managing marketing campaigns and working with media agency partners.
  • Experience managing budgets and tracking spend against plan.
  • Strong project management skills with the ability to manage multiple workstreams simultaneously.
  • Comfortable translating data into actionable recommendations that influence outcomes.
  • Bachelor’s degree in Marketing, Business, or related field preferred; MBA welcomed.
 
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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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