Director, Demand & Channel Marketing

K&N Engineering is seeking a Director, Demand & Channel Marketing, to lead demand generation and channel marketing across its vehicles business unit. This role will be responsible for translating K&N's brand strength, product innovation, and commercial priorities into measurable consumer demand, conversion, and profitable growth.

Reporting to the Vice President & General Manager of Vehicles, this leader will partner closely with Brand Marketing, Sales, Sales Operations, Product, E-Commerce, and key retail channel partners to deliver an integrated go-to-market approach across K&N's direct and retail channels.

The Director, Demand & Channel Marketing, will lead Performance and Lifecycle Marketing, Digital Commerce, Retail Content and Merchandising, and Retail Marketing Partnerships.  We are looking for a commercially minded marketing leader who combines strong consumer instincts with data-driven decision-making and a bias toward execution & profitable growth.

Key Responsibilities:

Performance & Demand Marketing

• Lead performance marketing across paid digital channels to drive consumer demand, acquisition, conversion, and revenue.
• Optimize marketing investment and effectiveness through performance data, KPIs, and partnership with Brand Marketing.

Lifecycle Marketing

• Lead CRM, email, SMS, and customer re-engagement strategies across the consumer lifecycle.
• Leverage segmentation, first-party data, and consumer insights to increase engagement, repeat purchase, and customer lifetime value.

Website Sales & Digital Commerce

• Drive profitable growth through K&N's digital assets, optimizing the consumer journey from discovery through conversion across digital platforms
• Partner cross-functionally and leverage analytics and testing to improve merchandising, promotions, conversion, and overall digital commerce performance.

Retail Content, Digital Shelf & Merchandising

• Lead K&N's retail content, digital shelf, planogramming, and retail merchandising strategy and execution across key retail and e-commerce channels.
• Partner across Sales, Product, and Brand Marketing to strengthen product presentation, discoverability, new product execution, consumer education, and conversion.

Retail Partnership & Marketing Engagement

• Partner with Sales and strategic retail customers to develop marketing programs that drive consumer demand, engagement, and sell-through.
• Lead retail marketing and investment planning with sales across media, digital activation, promotions, merchandising, and content, with clear performance measurement and accountability for results.

Commercial & Go-to-Market Leadership

• Translate Vehicles business priorities into integrated demand-generation, channel activation, and go-to-market plans in partnership with Brand Marketing, Sales Operations, Sales, and Product.
• Align marketing investment and execution to key products, customers, channels, and growth opportunities with clear measurement and accountability for business results.