Director, Finance & Strategy – E-Invoicing & Live Reporting (ELR)

About ELR

E-Invoicing and Live Reporting (ELR) is Avalara's product line for government-mandated electronic invoicing and real-time tax reporting. As more countries pass legislation requiring digital invoice exchange and live reporting to tax authorities, companies operating in those jurisdictions must comply. Avalara ELR gives businesses a single API and platform to meet these requirements across countries, replacing the fragmented, country-by-country local solutions most companies would otherwise need to stitch together.

Overview

Avalara is seeking a Director of Finance & Strategy to serve as the embedded finance partner — effectively a mini-CFO — to the ELR General Manager. This role will spend approximately 75% of its time driving the ELR P&L, growth strategy, and operating rhythm alongside the ELR GM, and approximately 25% of its time providing FP&A partnership to Avalara's non-ELR Sales leaders across EMEA. The role reports solid-line to the SVP, Finance & Strategy and dotted-line to the ELR GM, ensuring both close day-to-day partnership with the business and full integration into Avalara's broader finance organization, standards, and reporting cadence.

This is a high-visibility, high-ownership role for a finance leader who wants true operating partnership with a strategically important, fast-growing product line, while also building broader cross-functional exposure through EMEA GTM finance support. The ideal candidate combines strong financial modeling and analytical rigor with the business judgment and communication skills to operate as a genuine co-pilot to the business, not just a reporting function.

ELR Finance Partnership (~75%)

• Serve as the primary finance partner to the ELR General Manager, functioning as a mini-CFO for the product line — embedded in strategy, operating reviews, and day-to-day decision-making.
• Own ELR's financial plan, forecast, and long-range model, connecting bookings, ARR growth, pricing, and cost structure to overall product line performance.
• Partner with the ELR GM on pricing and monetization strategy, new market/geography expansion, and investment prioritization (e.g., product, GTM, partnerships).
• Build and maintain the KPI framework for ELR (e.g., pipeline conversion, ARR growth, net revenue retention, unit economics) and translate performance into clear, value-lever-based narratives for executive and Vista/Board-level audiences.
• Lead monthly and quarterly business reviews for ELR, providing the GM with data-driven recommendations on where to lean in, course-correct, or reallocate investment.
• Support M&A, competitive, and market-sizing analysis relevant to ELR's global expansion (e.g., new country mandates, regulatory-driven demand).
• Represent ELR in Avalara's broader FP&A, AOP, and Vista reporting processes, ensuring the product line's story is well-integrated into company-wide financial narratives.

EMEA Sales Finance Support (~25%)

• Provide FP&A partnership to Avalara's non-ELR Sales leaders across EMEA, supporting pipeline, bookings, and quota/territory planning.
• Deliver recurring pipeline and bookings analysis (e.g., stage conversion, coverage ratios, forecast accuracy) to help EMEA Sales leadership manage in-quarter performance.
• Support EMEA-specific AOP and forecast cycles, ensuring alignment with global FP&A calendars, templates, and value-lever frameworks.
• Partner with EMEA Sales leadership on go-to-market efficiency questions (e.g., capacity planning, segment/channel performance) and flag risks or opportunities early.
• Ensure consistency between EMEA GTM reporting and enterprise-level bookings, ARR, and pipeline reporting standards.

• 10-15+ years of progressive experience in FP&A, corporate strategy, or product-line finance; SaaS or high-growth technology experience strongly preferred.
• Prior experience as a direct finance partner to a GM, product/business leader, or country/regional leader — comfortable operating as a trusted advisor, not just a reporting analyst.
• Strong financial modeling skills (driver-based forecasting, unit economics, pricing/monetization analysis) and comfort building models from scratch.
• Demonstrated ability to apply AI tools (e.g., Claude, Copilot, or similar) to accelerate modeling, reporting, and analytics using AI as an augmentation layer that speeds up execution and sharpens insight, not a replacement for financial judgment.
• Experience supporting or partnering with Sales/GTM organizations; familiarity with pipeline, bookings, and quota-carrying rep metrics.
• International or EMEA business experience a plus, given the cross-regional scope of this role.
• Strong technical proficiency in financial planning systems (e.g., Pigment, Adaptive, Anaplan) and analytics platforms (e.g., Snowflake, Power BI, Tableau, Omni); SQL a plus.
• Exceptional executive communication and storytelling skills — able to translate complex data into clear, value-lever-based narratives for GM, CFO, and Board-level audiences.
• Bachelor's degree in Finance, Accounting, Economics, or related field; MBA or CFA preferred.

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.