Marketing Coordinator (Fixed Term Until March 19, 2027)

Company Description

We believe in the power of work. Since 1994, we’ve been partnering with governments and local agencies across Canada to create sustainable employment opportunities for people, businesses and communities. We understand that work gives hope, strengthens relationships and drives economic growth.

Job Description

About the role

Location: Work from home anywhere in Canada

Status: Fixed Term Until March 19th, 2027

The Marketing Coordinator is responsible for implementing WCG’s Marketing and Communications strategy with a focus on increasing awareness of WCG programs and services and client recruitment through targeted marketing campaigns. This role will promote internal and external communications, design, and coordinate marketing materials; manage social media presence; and manage special events specifically focused on driving client volumes.

What you’ll do

• Develop and implement promotional strategies and marketing campaigns to promote WCG employment services programs designed to increase awareness amongst Clients, potential Clients, Employers, Community Organizations and other parties 
• Identify daily social media priorities and ensures the catchment has a comprehensive plan for promotion online 
• Solicit, place and promote photos, videos, websites and other digital content to the public 
• Design and finalize marketing materials including brochures, flat sheets, rack cards and business cards using InDesign, complying with brand standards 
• Work closely with operations staff to create marketing materials that promote WCG’s services to clients, employers and community organizations 
• Stay up to date on current trends in online marketing, including best practices, new technologies and applications 
• Support Marketing Manager with larger scale and strategic projects 
• Social media content creation through graphic design (Canva + InDesign) 
• Assist with basic research, production, posting, and maintenance of social media platforms and related tools  
• Ensure event material comply with WCG, Ministry and/or stakeholder branding and graphic standards 
• Coordinate event logistics and registration for events including open houses, job fairs, hiring fairs and employer spotlights 
• Create marketing materials for events, including print and digital invitations, posters, flyers, and handouts. Create online event listings and advertise events online as appropriate

Qualifications

What you bring

• Minimum 2 years’ experience with a variety of hands-on marketing functions in a busy work environment 
• Experience in ensuring outstanding marketing presence on all platforms of social media, particularly Facebook, Instagram and LinkedIn 
• Proficient in Microsoft Office Suite, Adobe Creative Suite (particularly InDesign, Illustrator and Photoshop) & Canva 
• Results-oriented mindset and experience 
• Excellent writing, communication and interpersonal skills 
• Ability to manage multiple ongoing tasks, often under tight deadlines 
• Strong organizational and problem-solving skills 
• Proven graphic design skills, experience and knowledge 
• WordPress, HubSpot and other web CMS systems preferred 
• Bilingual (French) considered an asset

For complete job requirements, see the full Job Description here.

Additional Information

What we offer

• Competitive salary of $60,000 - $70,000 per year
• Comprehensive and flexible health and dental benefits
• Ongoing learning and development opportunities
• Generous time off policy to encourage work/life balance
• A diverse and inclusive workplace with a track record of high employee engagement and teamwork

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Diversity, Equity, Inclusion and Belonging Matter

WCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.

WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.

Passion and Lived Experience Matter!

If you don’t quite have the above credentials but feel passionate about this role and your ability to do it successfully, please APPLY ANYWAY! Tell us in your application why you believe you would be a great fit. We believe in developing talent and have a wide range of opportunities to support passionate team members as they grow towards their employment goals.