Senior Social Media Manager | Lonely Planet

The Senior Social Media Manager owns the daily management and strategic growth of Lonely Planet’s global @lonelyplanet social media channels, which reach over 14M travelers across 10 different accounts. A thorough understanding of social networks, product features and trends is a must – along with strong video editing, photo curation and copywriting skills across both editorial and sponsored social content. Reporting into the Head of Social & Video, this role is designed for someone who can run campaigns independently, manage multiple workstreams at once, lead a direct report and foster cross-functional collaboration. 

For the Lonely Planet website click here. Curious how Lonely Planet fits into Red Ventures? Click here.

What You’ll Do:

• Maintain consistent brand voice, tone and personality across video scripts, social captions and creative copy.
• Identify relevant social and travel industry trends for timely content creation and audience development opportunities.
• Lead end-to-end execution of branded social campaigns in close partnership with sales and partnerships teams.
• Develop and maintain social-first, multimedia series and community engagement tactics that deliver against channel-specific KPIs and ladder up to overall brand strategy and business objectives.
• Manage a daily publishing calendar that repurposes, repackages and scales editorial print and digital content into fresh formats.
• Report on and analyze social performance to test, iterate and optimize content on an ongoing basis.

What We’re Looking For:

• 5-7+ years of experience in social media management and branded content, with a portfolio showcasing past work.
• Deep understanding of platform-native storytelling and the content creation process, including best practices for short-form video and creative copy, with a portfolio showcasing past work.
• Highly organized with the ability to manage multiple campaigns simultaneously without sacrificing detail.
• Confident in client-facing environments and able to navigate feedback with clarity and professionalism.
• Experience with project management software and social media tools (Sprout, Asana, Figma, Canva, DaVinci Resolve or CapCut preferred).
• A strategic thinker who understands how creative execution connects to revenue outcomes.
• Passionate about the travel industry.

Compensation:

Total Cash Compensation Range: $90,000 – $120,000 per year

Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.

At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

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