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Core Experience & AI Product Manager（6-month contractor）

Binance

Role overview

Qualifications

  • Experience in fintech, crypto/Web3, or AI-driven products strongly preferred
  • Proven ability to ship user-facing products with measurable impact on conversion and engagement
  • Strong analytical and logical thinking — can structure ambiguity into clear product specs
  • Comfortable working with AI/ML teams and translating model capabilities into user value

Responsibilities

  • Own product features for Homepage, User Center, AI Generative UI, and Market pages
  • Design and optimize onboarding flows to improve new user conversion
  • Drive user journey and UI/UX optimization across key touchpoints
  • Collaborate with BUs to drive exposure and growth initiatives across App

About the company

Binance logo

Binance

Fintech: Finance + Technology

Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com

Company details

Company typeLarge
IndustryFintech: Finance + Technology
Company size1001 - 5000

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Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

What We’re Looking For

We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale.

This is an IC role with high autonomy and direct impact on millions of users. 6-month contractor extendable based on good performance

 


Responsibilities

Core Platform & AI
- Own product features for Homepage, User Center, AI Generative UI, and Market pages
- Design and optimize onboarding flows to improve new user conversion
- Drive user journey and UI/UX optimization across key touchpoints
- Collaborate with BUs to drive exposure and growth initiatives across App 

Personalization & Recommendation
- Design and iterate on recommendation strategies to achieve hyper-personalized content delivery (千人千面)
- Partner with ML/data teams to build and refine personalization engines
- Define product requirements for generative UI experiences that adapt to user context

Cross-functional
- Drive alignment across engineering, design, data, and business stakeholders
- Define success metrics, run experiments, and iterate based on data


Requirement
- Experience in fintech, crypto/Web3, or AI-driven products strongly preferred
- Proven ability to ship user-facing products with measurable impact on conversion and engagement
- Strong analytical and logical thinking — can structure ambiguity into clear product specs
- Comfortable working with AI/ML teams and translating model capabilities into user value
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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