Influencer Marketing Specialist (Short-Form Content)

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in
betting and gaming industry. We create digital experiences where sports, technology, and
crypto meet, focusing on fast transactions, high limits, and premium user experience.
With 4,000+ professionals and operations across 15+ countries, Parimatch is a global
ecosystem driven by product innovation, advanced technology and customer experience.


Responsibilities:

• Search for new content creators, channels, and media pages on YouTube Shorts, TikTok, and Instagram Reels.

• Conduct cold outreach and initiate communication with creators and agencies.

• Negotiate rates, placement terms, CPMs, and collaboration packages.

• Manage the placement process from agreement to publication.

• Provide creators with brand guidelines, logos, and placement requirements.

• Check content before publication for correct logo visibility, framing, timing, and brand safety.

• Maintain a structured database of partners, deals, statuses, and placements.

• Track basic performance metrics such as CPM, CPP, impressions, and engagement rates.

• Maintain relationships with existing creators and partners.

• Monitor competitor activity and short-form content trends.

• Manage multiple creator conversations and deadlines simultaneously.

Requirements:

• 1+ year of experience in influencer marketing, crowd marketing, affiliate marketing, outreach, or a similar role.

• Strong familiarity with YouTube Shorts, TikTok, and Instagram Reels and current content trends.

• Experience with cold outreach to creators, channels, or media pages.

• Basic negotiation skills and ability to work within marketing budgets.

• Ability to track partner pipelines, deal stages, statuses, and results.

• Basic understanding of marketing metrics such as CPM, CPP, impressions, and engagement rate.

• Strong attention to detail and good visual sense.

• English — Intermediate/Upper-Intermediate for communication with international creators.

• Proactive, communicative, and solution-oriented mindset.

• Ability to manage multiple tasks and conversations at the same time.
  

We care about you:

• Vacation: Reset. Recharge. Come back stronger;

• Sick Leave Allowance: Health is power. We designed the system to support you;

• Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers;

• Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp;

• Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident;

• Generation Program: Focused on boosting the potential of children within our families;

• Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.