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E-commerce Sales & Marketing Specialist

Role overview

Qualifications

  • Experience in e-commerce and digital marketing
  • Strong analytical skills to interpret performance and sales data
  • Proficiency in SEO best practices
  • Ability to manage multiple projects and deadlines

Responsibilities

  • Setup e-commerce pages, product discounts, and digital marketing efforts
  • Use performance data to merchandise the website and drive conversion
  • Create homepages, collections, and product pages accurately and on-schedule
  • Monitor site performance metrics and optimize functionality

Key facts

Hard skills

Other skills

  • Communication
  • Problem Solving
  • Time Management

About the company

TeeTurtle logo

TeeTurtle

Retail – Apparel & Fashion

TeeTurtle began in 2012 when our founder and head turtle, Ramy Badie, turned his pop-culture-inspired designs into adorable, funny t-shirts. What started in a tiny Baltimore apartment has grown into a passionate team of creators bringing joy to fans around the world. Today, we design apparel, toys, and games that celebrate self-expression and connection. These include viral favorites like the Reversible Octopus Plushie and award-winning games like Unstable Unicorns. As an LGBTQ-owned company, inclusivity and kindness are at the heart of everything we do. Guided by curiosity, compassion, integrity, and calm, we create products that bring people together and make every fan feel seen.

Company details

Company typeSME
IndustryRetail – Apparel & Fashion
Company size51 - 200

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Job description

We're TeeTurtle, a consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences. Inclusivity is at the heart of what we doβ€”we strive to create a welcoming space for all fans and team members, celebrating diverse perspectives and voices. We’re excited to continue expanding our team and fostering a culture where everyone can thrive!

Position Description 

The E-commerce Sales & Marketing Specialist is to complete setup of all e-commerce pages, product discounts, and digital marketing efforts based on the plans and schedules set by the team and to help identify and resolve issues or potential challenges in website functionality before they become a problem. In addition to the accountabilities listed below, other projects and duties may be assigned.

Primary Accountabilities

  • E-commerce and Digital Marketing Setup

    • Use performance and sales data to merchandise the website, ensuring that high-performing and relevant products are prominently featured to drive conversion and revenue growth

    • Create all homepages, collections, product pages, and print-on-demand site comps accurately, on-schedule, and based on direction of the Sr. E-commerce Sales & Marketing Manager to ensure that customers find what they are looking for

    • Set up all sales and discounts accurately and on-schedule based on direction of the Sr. E-commerce Sales & Marketing Manager

    • Review and maintain product pages for accuracy, including copy, tags, and other information to optimize for SEO

    • Draft product and marketing copy in accordance with platform and SEO best practices that accurately describes our products and supports clickability

    • Set up emails, social media posts, and paid ads with approved copy and images while maintaining consistent, accurate, and appropriately scheduled communication to our audience

  • E-commerce Functionality & Optimization

    •  Monitor site performance metrics and any issues and communicate findings and recommendations to the Ecommerce/Marketing team to maximize performance and uninterrupted functionality

    • Identify new functions, tools, apps, processes, and other opportunities to optimize setup and reduce manual work

    • Work alongside Technology and Supply Chain teams and provide support as needed to ensure all systems integrated with Shopify are functioning properly

    • Partner with the Supply Chain team to ensure product availability and status for new products to ensure smooth release, purchasability for customers, and accuracy of data

  • Operational Support & Cross-Functional Execution

    • Maintain, audit, and update processes and SOPs in domains of accountability to ensure consistency and accuracy across all documentation

    • Support organizational priorities beyond the primary scope of the role by flexing into other departments or functional areas as assigned, including assisting with special projects, temporary spikes in workload, and other short-term business needs, ensuring timely and accurate completion of work while maintaining ownership of core e-commerce, marketing, and event-related accountabilities.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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