Growth Marketing Coordinator Job Description
Position Manager
Head of Marketing
Department
Marketing
Job Type
Full-time
Location
Remote
About us
Avantpage is a translation provider committed to empowering immigrant and LEP communities through language access primarily in the health and government services arena. Our business is growing, and the right candidate will have opportunities to advance within the company. We are a global company with offices in Davis, CA. We are always looking for talented professionals ready to live our values of empathy, innovation and rigor!
Job Overview
This role will take ownership of end-to-end multichannel marketing campaigns, driving pipelines and brand impact through a mix of ABM, paid media, SEO, events and social media. This person will work closely with the Head of Marketing and collaborate cross-functionally with Sales, Product/Innovation, Rev Ops, and Client Services to develop campaigns that resonate with our ICP and convert leads into revenue.
Duties and Responsibilities
- Multichannel Campaigns
- Plan, launch and manage integrated marketing campaigns that support the different stages in our buyer funnel: awareness, consideration, decision and retention
- Collaborate with Head of Marketing and Marketing Specialist to align messaging and creative assets across all touchpoints
- Create campaign briefs and manage timelines, budgets, and KPIs for each initiative
- Account-Based Marketing (ABM)
- Support ABM initiatives by developing target account lists, customizing outreach, and aligning campaigns with Sales
- Execute personalized campaigns for high-value accounts across email, paid, and direct mail channels
- SEO & Web Management
- Collaborate with design/marketing specialist to continuously test and improve website conversion rates (CRO)
- Work with agency to monitor and report on keyword rankings, traffic trends, and content gaps
- Paid Media & Social
- Work with Agency to execute paid search, social, and retargeting campaigns with clear targeting, messaging, and creative testing plans
- Manage campaign budgets, optimizing for pipeline contribution and lead quality
- Build and grow our presence on LinkedIn and any channel that is relevant to our target audience.
- Event Marketing
- Together with the Head of Marketing, plan and execute in-person and virtual events (webinars, roundtables, trade shows, etc.)
- Coordinate logistics, develop promotional materials, manage attendee engagement, and follow-up strategies
- Partner with Sales to maximize ROI from events and drive qualified leads
- Campaign Tracking & Performance
- Define and report on campaign KPIs such as MQLs, conversion rates, CPL, CAC and pipeline influence
- Deliver regular insights and recommendations to improve future campaigns
- Ensure lead handoff, attribution, and follow-up processes are tight and trackable
Skills and Qualifications
- 3-5 years of experience in B2B marketing, with a focus on growth marketing, demand generation, or integrated campaigns.
- Proven track record in planning and executing multichannel campaigns (ABM, paid media, events, SEO, and social) that drive measurable pipeline and revenue impact.
- Strong understanding of the B2B buyer journey and ability to map content and tactics to each stage of the funnel.
- Proficiency in Google Ads, LinkedIn Campaign Manager, and SEO tools (e.g., SEMrush, Google Analytics, Search Console).
- Comfortable managing event logistics (in-person and virtual), from planning through post-event follow-up and ROI tracking.
- Strong analytical mindset, able to track KPIs such as MQLs, CPL, CAC, conversion rates, and campaign ROI, and translate data into actionable insights.
- Excellent project management skills, with the ability to juggle multiple campaigns, stakeholders, and deadlines.
- Exceptional collaboration and communication skills, with experience partnering closely with Sales, Product, and Content teams.
- Creative and strategic thinker with a test-and-learn mentality, constantly optimizing performance and impact.
- (Preferred)Hands-on experience managing HubSpot (CRM and Marketing Hub) for campaign execution, automation, and reporting.
- (Preferred) Experience in language services, SaaS, or other regulated industries such as healthcare or government.
What we offer
- Joining a vibrant multicultural team spread across the Americas, Asia, Africa and Europe
- Professional development and growth opportunities in the localization industry
- Training in new tools, technologies, and processes
- Energetic, multicultural, and empathetic working environment
