Phoenix Technologies
E-commerce & Online Marketplaces
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Phoenix is the Autonomous Commerce Platform for DTC Founders. We unify storefronts, checkout, payments, and operations into one platform where AI agents handle the operational grind and merchants focus on growth.
We set out to build the "Shopify of Direct Response" and along the way recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling.
They live and die by velocity, conversion, and margin. They have no brand moats. They only compete on operations, which is exactly what makes them ripe for agentic disruption and the earliest, fastest adopters of AI agents in commerce.
That insight reframed Phoenix from "the Shopify of DR" to the AI Agent Platform for DTC Founders.
This is a category-defining bet, and we are running at it from a position of strength.
8-figure ARR growing 100%+ YoY
Strong unit economics and efficient growth
Rapid merchant adoption and expanding market presence
Backed by experienced operators and investors with a history of building and scaling successful businesses
This is a rare opportunity for a technical leader to step into a company with proven revenue, product-market fit, an established team, and a large market opportunity.
Three things make this an inflection point:
Product-market fit is established. Demand continues to grow, merchant adoption is accelerating, and Phoenix is outperforming expectations.
There is an opportunity to define a category. While many companies are building AI tools for commerce, few are focused on helping sophisticated DTC operators automate revenue-generating decisions at scale.
Our customers are AI-ready. They adopt technology quickly when it drives measurable business outcomes, creating an ideal environment for agentic products.
We are hiring a hands-on Controller to own accounting at Phoenix as the company scales.
This is a builder's role, not a manager's role. The accounting function is small today. You will close the books with the support of one staff accountant, build the systems, write the policies, and stand up the controls that an audit or a diligence process will hold up against. As the company grows you will hire and lead the team underneath you but for the foreseeable future you are in the ledger every month.
We are especially interested in someone who has built an accounting function from early stage through an exit. That path tends to produce the right instincts: books kept clean as a matter of habit, documentation that holds up under outside scrutiny, and systems built once to a standard that does not need rebuilding later. We want that builder mentality here regardless of what any horizon looks like.
We are open to someone stepping into their first Controller title. A strong Assistant Controller or Accounting Manager ready to step up will be seriously considered, provided the hands-on depth and technical accounting judgment are already there.
Phoenix operates across US and international entities with payments revenue, merchant settlement flows, residual arrangements, and subscription billing. The accounting is more interesting than the revenue number suggests. You should be comfortable with multi-entity consolidation, foreign currency, intercompany activity, and revenue recognition under ASC 606.
You will work closely across:
Month-end close and financial reporting
Technical accounting and revenue recognition
Multi-entity and international consolidation
Audit readiness and internal controls
Tax compliance, domestic and cross-border
Payments, settlement, and residual accounting
Investor reporting and diligence readiness
Vendor and cost management
Own the monthly, quarterly, and annual close end to end — and execute it personally
Maintain the general ledger, chart of accounts, and accounting policies
Reconcile all balance sheet accounts, including merchant settlement, reserve, and residual accounts
Own AP, AR, payroll accounting, expense management, and fixed assets
Drive the close calendar down to a predictable, defensible timeline
Produce accurate, timely financial statements for leadership, the board, and investors
Own revenue recognition under ASC 606 across subscription, platform, and payments revenue
Handle multi-entity consolidation, intercompany eliminations, and foreign currency translation
Account for equity and stock compensation, leases, capitalized software, and accruals
Research and document technical accounting positions in memo form
Maintain GAAP compliance and prepare the company for the move to audited financials
Build and enforce internal controls appropriate to the company's stage — real, not theoretical
Prepare the company for its first external audit and manage the auditor relationship
Own federal, state, and international tax compliance in partnership with outside advisors
Manage sales tax, VAT and GST, nexus, and indirect tax exposure
Maintain audit-ready documentation and stand up support for diligence requests
Own and improve the accounting tech stack across ERP, billing, expense, payroll, and reporting
Lead an ERP evaluation or migration as the company outgrows its current system
Automate manual processes and eliminate spreadsheet dependencies before they become risk
Build reporting infrastructure that serves both operating decisions and investor reporting
Partner with leadership on budgeting, forecasting, and cash management
Provide the numbers behind unit economics, merchant profitability, and margin analysis
Keep the financials clean, current, and defensible enough to support any diligence or reporting request on short notice
Work with Payments and Operations on settlement, residual, reserve, and chargeback accounting
Hire, mentor, and lead the accounting team as the function grows
6+ years of progressive accounting experience, including 2+ years as a Controller, Assistant Controller, or Accounting Manager
Hands-on ownership of a full close cycle — you have personally closed the books, not only reviewed someone else's work
Strong US GAAP knowledge, including ASC 606 revenue recognition
Multi-entity consolidation experience, including intercompany eliminations and foreign currency
Experience at a startup or high-growth company where you built process rather than inherited it
Working knowledge of US federal, state, and local tax compliance, including sales tax and nexus
Advanced Excel or Google Sheets modeling and reconciliation skills
Experience with accounting systems such as NetSuite, Sage Intacct, QuickBooks, or similar
Clear written communication: you can explain an accounting position to a non-accountant
Comfort operating with ambiguity, limited resources, and shifting priorities
Experience building an accounting function from early stage through an exit — an acquisition, sale, or comparable transaction
CPA
Big 4 or national firm audit background
Experience taking a company through its first external audit
Experience supporting a fundraise or M&A diligence process
Experience with international entities, transfer pricing, and cross-border tax
Payments, fintech, ecommerce, or marketplace accounting experience — settlement, residuals, reserves, chargebacks, or merchant funds flows
Experience leading an ERP implementation or migration
Experience building an accounting team from one person to several
Familiarity with equity administration and stock compensation accounting
High ownership
Decisiveness
Strong recruiting and talent development capabilities
Accountability
Product judgment
Calm under pressure
Builder mentality
These are the values that guide how we operate:
All In to Win — Operate with urgency, intensity, and a relentless bar for excellence.
A Players Only — Only hire, develop, and keep A players. Protect talent density.
Merchant First — Merchants are why we exist. Every decision measured by merchant impact.
Entrepreneurial Spirit — Move like a Day One company. Fast, scrappy, hungry. Everyone owns.
Execution Over Ego — Best ideas win regardless of source. Status and titles do not matter.
After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.
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