Logo for Grey (YC W22)

Growth Manager

Role overview

Qualifications

  • Strong track record in paid marketing
  • Experience with Meta, TikTok, Google Ads, X Ads, and Apple Search Ads
  • Ability to optimize campaigns
  • Familiarity with user acquisition strategies

Responsibilities

  • Lead and scale paid marketing across multiple regions
  • Own campaign lifecycle from strategy to performance reporting
  • Work closely with Growth, Data, Engineering, and CRM teams
  • Ensure cost-per-KYC targets are met

About the company

Grey (YC W22) logo

Grey (YC W22)

Foreign bank accounts for Africans. Create a USD, EUR, and GBP bank account for free. Send to and receive money from abroad. Instant FX conversion. Grey’s services are provided by Aboki Africa Inc. a company duly incorporated under the laws of the State of Delaware, USA.

Company details

Company size11 - 50

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Job description

We are seeking a Growth Manager, Paid Acquisition, to lead and scale Grey’s paid marketing across West Africa, MENA, the United Kingdom, and the NRI corridor.

You will be a hands-on campaign operator with a strong track record of driving cost-efficient KYC completions across Meta, TikTok, Google Ads, X Ads, and Apple Search Ads. In this role, you will work closely with Growth, Data, Engineering, and CRM teams to build, optimize, and expand Grey’s paid acquisition across multiple markets and corridors.

You’ll own every stage of the campaign lifecycle, from strategy and architecture to creative briefing, audience segmentation, budget allocation, and performance reporting, ensuring user acquisition remains at or below cost-per-KYC targets.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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