ABOUT ACCESS OFFSHORING:
At Access Offshoring, we connect great talent with great businesses to enable growth and transform futures. We specialise in building offshore teams in the Philippines that deliver capability, cost savings, and scalability for Australian companies.
With a vision to become the most well-known offshore recruiter in Australia, we don't just fill roles: we partner with businesses to design scalable, sustainable workforce solutions that drive growth and innovation.
POSITION SUMMARY:
Access Offshoring is growing, and we're looking for an experienced Performance Marketing Specialist to take ownership of our paid media and digital acquisition activities across Google and Meta.
This is a hands-on performance marketing role where you'll manage a monthly advertising budget of AUD $10,000–$15,000+, with the opportunity to scale investment as performance improves. You'll be responsible for campaign strategy and execution, conversion tracking, optimisation, reporting and structured experimentation, with a strong focus on generating qualified B2B leads rather than simply increasing traffic or form submissions.
Our core growth focus is the Australian construction industry, including manufacturers, civil and infrastructure contractors, commercial joinery and shopfitting manufacturers, and building services and maintenance contractors. You'll use your understanding of this audience to guide keyword targeting, campaign structure, creative direction and landing page decisions.
You'll be our first dedicated internal performance marketing specialist, joining a marketing team with existing capability across graphics, content and analytics. You'll have genuine ownership of your channels, the freedom to test and improve campaigns quickly, and clear accountability for measurable results.
You'll thrive in this role if you're commercially minded, analytical and comfortable taking ownership. We're looking for someone who understands not just how to run ads, but how to connect campaigns, tracking and CRM data to understand which activities are generating genuine sales opportunities.
KEY RESPONSIBILITIES:
1. Google Ads Management
- Own Google Ads end to end, including campaign structure, keyword strategy, negative keywords, budgets, bidding and ongoing optimisation
- Conduct regular search term reviews to identify opportunities, reduce wasted spend and improve lead quality
- Execute and improve the planned Google Ads account refresh within your first 60 days
- Continuously optimise campaigns against qualified lead and conversion data rather than surface-level metrics
2. Meta Ads & Lead Generation
- Manage Meta Ads campaigns focused on generating qualified leads within the Australian construction sector
- Build, launch, monitor and optimise campaigns based on clearly defined performance targets
- Work with the internal content and graphics team to develop and test campaign creative
- Make evidence-based decisions about when to scale, adjust or stop campaigns
3. Conversion Tracking & Analytics
- Manage and maintain campaign tracking through Google Tag Manager (GTM), GA4 and UTM parameters
- Ensure conversion tracking accurately reflects meaningful actions and qualified sales opportunities
- Connect marketing activity with Zoho CRM, including offline conversion imports, so campaigns can be optimised based on actual sales outcomes
- Regularly review tracking accuracy and resolve gaps or inconsistencies between advertising platforms and CRM data
4. Performance Reporting
- Produce clear monthly reporting showing cost per qualified lead by channel
- Reconcile campaign performance against CRM data to ensure reporting reflects genuine business outcomes
- Identify trends, opportunities and areas of wasted spend and recommend practical actions
- Maintain accurate campaign documentation and support quarterly independent account reviews
5. Testing & Optimisation
- Develop structured experiments across campaigns, audiences, messaging, creative and landing pages
- Define a clear hypothesis, budget cap, success measure and review or kill date before launching each experiment
- Maintain an accurate experiment log documenting results, learnings and next steps
- Use campaign data to continuously improve lead quality and cost per qualified lead
6. Database & Marketing Collaboration
- Support email nurture campaigns to our existing database using Zoho Campaigns
- Work closely with the content, graphics and analytics team to align paid campaigns with broader marketing activities
- Provide performance insights that help improve messaging, creative and landing pages
- Contribute ideas and recommendations based on campaign and customer data
7. AI & Continuous Improvement
- Use AI tools as part of your day-to-day workflow to support research, analysis, campaign development and optimisation
- Complete Access Offshoring's AI Accelerator programme and apply relevant AI capabilities within the role
- Stay current with developments across Google Ads, Meta Ads, analytics, attribution and performance marketing
- Continuously look for practical ways to improve campaign efficiency, reporting and marketing processes
WHAT SUCCESS LOOKS LIKE:
- Within 30 days: Conversion tracking is accurate and meaningful, with conversions aligned to discovery calls and genuine sales opportunities rather than simply form submissions. You've completed a written audit identifying key opportunities and issues.
- Within 60 days: The refreshed campaign structure is live, unnecessary spend has been reduced, and the first cost-per-qualified-lead report is established.
- Within 90 days: Cost per qualified lead is trending in the right direction, Meta testing has produced a clear performance verdict, and structured experimentation has become part of the team's regular operating rhythm.
