Digital Engagement Manager

General Overview

The Digital Engagement Manager is responsible for the planning, execution, and optimization of sequential, conversion-focused messaging journeys across audience segments, ensuring a cohesive and high-performing communication experience throughout the customer lifecycle. They lead and execute messaging strategies across multiple digital touchpoints, including email, mobile messaging, and PWA push notifications.

Essential Functions

• Manage and execute messaging across digital channels, including mobile messaging and PWA push notifications.
• Develop and manage sequential messaging flows across audience segments.
• Align messaging across email, mobile, and other digital touchpoints to support the full customer journey.
• Support messaging strategies tied to conversion, engagement, and retention goals.
• Identify optimization opportunities across messaging flows and campaigns.
• Build, schedule, test, and deploy email campaigns across multiple languages using SendGrid.
• Manage email lists, segments, and basic HTML edits and automations.
• Coordinate email timelines with marketing, development, commercial, and PR calendars.
• QA emails for copy accuracy, links, formatting, personalization, and deliverability.
• Prepare and share email and messaging performance reports (open rate, CTR, conversions, clicks, etc.).
• Work closely with Marketing, Content, Social Media, Technology, and Leadership teams to align messaging with business objectives.
  
  

Knowledge & Skills

• Experience managing multi-channel messaging.
• Prior experience managing email campaigns and digital communications
• Strong understanding of customer lifecycle and journey-based messaging.
• Prior experience with the SendGrid email platform.
• Basic HTML knowledge for email formatting.
• Excellent communication skills with the ability to collaborate and strategize effectively.
• Meticulous attention to detail, ensuring error-free content.
• Analytical mindset to measure success and optimize messaging efforts based on data.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong problem-solving skills and ability to work in a fast-paced environment.
  
  

Education & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in Digital Marketing, Lifecycle Marketing or similar roles.
• Fully bilingual in Spanish and English.