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Business Development Manager - Dallas

Role overview

Qualifications

  • Bachelor's degree in Business, Marketing, or a related field
  • 5+ years of proven experience in sales and marketing, preferably within the travel or hospitality industry
  • Proven experience in sales, preferably within the travel or hospitality industry
  • Strong understanding of travel agent distribution channel

Responsibilities

  • Drive B2B sales growth and expand market share by developing strategic relationships with travel agents
  • Design and implement strategies for territory management and business development
  • Conduct training sessions and webinars to educate travel agents on offerings and booking processes
  • Maintain accurate and detailed agency database and complete required reporting of activities

Key facts

Other skills

  • Sales Acumen
  • Communication
  • Relationship Building
  • Training And Development
  • Microsoft Office
  • Time Management
  • Organizational Skills
  • Problem Solving
  • Professionalism

About the company

Holland America Line logo

Holland America Line

Travel & Tourism

For 150 years, Holland America Line has been a recognized leader in cruising, taking our guests to exotic destinations around the world. We are committed to our mission: Through excellence, we create once-in-a-lifetime experiences, every time. Today, Holland America Line's fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia — as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages. We are actively recruiting skilled professionals who want to join our vibrant team! We have a variety of exciting perks such as Time off benefits - paid vacation & sick time, Travel - travel & cruise perks, Health -medical, dental & vision plans, Wellness programs, Tuition Reimbursement, 401K and Profit Sharing Plans, Flexible Scheduling, Training - our in-house Discover U offers a full array of training courses, Rewards & Incentives such as commuting subsidies.

Company details

Company typeLarge
IndustryTravel & Tourism
Company size10001

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Job description

The Business Development Manager is responsible for driving B2B sales growth and expanding market share by developing strategic relationships with travel agents within an assigned territory. This role involves executing territory management plans, delivering training and marketing support, and promoting brand initiatives through in-person and virtual engagement. The Business Development Manager will work closely with the Sales leadership team, Strategic Partner Division, and Marketing to ensure alignment with corporate objectives and maximize agency performance. The ideal candidate will have strong sales acumen, excellent communication and presentation skills, and experience in travel industry account management or business development.

 

Essential Functions:

  • Territory Management & Strategic Sales Execution: Design and implement strategies for territory management and business development. Make assigned sales calls per week to travel agency accounts. Conduct sales blitzes to support specific company initiatives.

  • Travel Agent Relationship Building & Support: Foster long-term relationships with travel agents to drive sales growth. Maintain frequent contact with RVP/VP North America to ensure territory needs are met. Collaborate with the Strategic Partner Division to manage shared accounts.

  • Training & Education: Conduct training sessions and webinars to educate travel agents on Carnival Cruise Line offerings, promotions, and booking processes. Develop and deliver engaging training materials, including presentations, videos, and interactive content. Organize ship inspections, trade shows, pier side overnights, and seminars at sea.

  • Marketing & Promotional Strategy: Enhance promotional effectiveness and develop marketing strategies. Provide travel agents with promotional materials and make recommendations to improve agency marketing efforts.

  • Data Management & Reporting: Maintain accurate and detailed agency database through Oracle Sales Cloud or current CRM. Complete required reporting of activities and track budgeted tools.

  • Budget & Co-op Management: Manage territory budget and co-op marketing needs in alignment with corporate guidelines.

 

Knowledge, Skills & Abilities:

  • Scope: The Business Development Manager serves as the primary liaison between Carnival and travel agency partners within a designated territory. This role is responsible for managing a portfolio of accounts, executing strategic sales initiatives, and delivering training and marketing support to drive revenue growth. The BDM operates independently in the field, representing the brand and ensuring alignment with corporate objectives across all agency interactions.

  • Problem-solving: The BDM must navigate a dynamic and competitive travel landscape, identifying opportunities for growth and resolving challenges that arise within agency relationships. This includes adapting strategies to meet territory-specific needs, analyzing performance data to inform decision-making, and responding to market shifts with agility. The role requires a proactive approach to overcoming obstacles and leveraging insights to optimize sales outcomes..

  • Impact: This role directly influences Carnival Cruise Line’s market share and revenue performance through strategic engagement with travel agents. By fostering long-term relationships, delivering impactful training, and promoting brand initiatives, the BDM ensures that Carnival remains top-of-mind among agency partners. Success in this role contributes to increased bookings, enhanced brand visibility, and stronger partnerships across the travel distribution channel.          

  • Leadership: While not a direct people manager, the BDM demonstrates leadership through influence, collaboration, and strategic guidance. The role involves leading training sessions, coordinating cross-functional initiatives with internal teams (e.g., Strategic Partner Division), and serving as a trusted advisor to travel agents. The BDM also contributes to the broader sales strategy by sharing territory insights and participating in company-wide promotional efforts.

For all roles:

  • Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.

  • Skills: Strong time management and organizational skills

  • Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks.

 

Essential/Minimum qualifications:

  • Bachelor's degree in Business, Marketing, or a related field

  • 5+ years of proven experience in sales and marketing, preferably within the travel or hospitality industry

Essential experience required:

  • ​​ Proven experience in sales, preferably within the travel or hospitality industry

  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

  • Excellent communication and presentation skills

  • Strong understanding of travel agent distribution channel.

  • Self- motivated, proactive, and results oriented.   with cross-functional business, finance, and technology stakeholders preferred.

 

Travel: 50-70% with non-shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands. Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

 

This position is classified as “remote.”  As a remote role, it allows employees to work full-time from their home.. 

 

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.   

 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: 

 

  • Health Benefits: 
    • Cost-effective medical, dental and vision plans 
    • Employee Assistance Program and other mental health resources 
    • Additional programs include company paid term life insurance and disability coverage  
  • Financial Benefits: 
    • 401(k) plan that includes a company match 
    • Employee Stock Purchase plan 
  • Paid Time Off 
    • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.  
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure. 
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.   
  • Other Benefits 
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends 
    • Personal and professional learning and development resources including tuition reimbursement  
    • On-site Fitness center at our Miami campus 

 

 

 

 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
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