- Create and execute awareness & direct-response social campaigns (organically & paid) for the biggest brands in the world at a category-leading level.
- Drive the activation approach and work closely on the development and creation of social strategy docs, ads, briefings & global reportings.
- Develop the overall social strategy incl. eg. benchmarking against other marketing channels within the marketing mix for high growth startups and bold corporates, including content, social activation and storytelling framework.
- Manage and develop client relationships & expectations of senior stakeholders while reporting trajectory when required.
- Think strategically and creatively on how best to utilise social media channels by creating content activation strategies.
- Develop and maintain a working relationship with both organic and branded social media teams leading to higher engagement, reach, and audience for the brands we work with.
- This role coordinates intimately with important stakeholders and with the Head of Campaigns to support their respective missions, ensuring consistency, hitting and thinking beyond our clients' goals.
