Key Responsibilities include planning, executing, optimizing and reporting on cutting-edge paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, TikTok, etc) with emphasis on innovative initiatives, and working closely with the Client team to communicate campaign strategy, progress and results.
- Planning paid social campaigns across multiple-social channels
- Critically analyzing the performance of campaigns, identifying opportunities to optimize, facilitating changes to hit and exceed client expectations and KPIs
- Project managing all activity and processes required to proficiently run and create campaigns
- Producing high quality client-facing reports, studies and presentations including measuring forecasts vs actual and clearly articulating rationale for optimization methodologies throughout campaigns
- Managing day-to-day relationships with account teams, clients, advertising partners and colleagues.
- Support new business by delivering paid social audits and account reports
