- Deep social-first understanding of the client’s brand, market, customers, and channels of distribution
- You conceptualize & envision the client’s social ads/paid media assets, revising presentations, and shaping how brands are perceived by consumers
- inventing new creative assets for category-leading awareness & direct response campaigns through paid social, organic, influencer and other marketing activations
- Ensure that all of Moonbase’s creative output on social is within the top 5% of best-performers
- Review and own creative output, conceptual funnel and platform fit for all social campaigns
- Bringing new and fresh ideas to the table, optimizing monthly Ad rotation based on data-driven insights
- You push the boundaries of social-first results-driven mechanics, hooks, funnels, ideas & approaches
- You develop and maintain a “Creative of the Week” format showcasing the smartest Social Media Ads from your research every week
- Create insights-driven hypotheses and initiate A/B testing through creating briefs for new creative assets and angles
- Manage photo and video shoots for various ads and campaigns
- Monitor trends in upcoming best-practices that can drive our client’s success on Social and be aware of market changes and time-sensitive developments
- Create best-in-class user-centric work suitable for a diverse set of social platforms including IG, TikTok, YT, LI, FB, Snap, Spotify etc.
- Developing & managing insights-based ads rotation
- Manage photo and video shoots for various ads and campaigns.


