Senior Specialist, Digital Marketing

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We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.

Marketing Campaign Specialist (The role is based in India-Remote)

Randstad Enterprise Solutions — including Randstad Sourceright, Randstad Enterprise Group and Randstad RiseSmart — provides solutions and expertise that help enterprise clients position for growth, execute on strategy and improve business agility. Working across the broad spectrum of Randstad Enterprise Solutions, the collective experience of the teams encompasses all facets of the global talent spectrum, from the acquisition of talent to skilling and coaching to outplacement solutions. Enabled by innovative technologies, key offerings include HR and recruitment solutions, recruitment process outsourcing (RPO), managed services programs (MSP), statement of work (SOW), outplacement, skilling/coaching and total talent solutions. 

Purpose of the job

The Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM principles to target high-value accounts by supporting the end-to-end process of campaign development, campaign setup, and monitoring performance tracking and analysis alongside the Marketing Campaign Manager and ABSM analytics leader. The specialist collaborates closely with cross-functional teams to align ABSM initiatives with broader marketing goals and objectives.

Your responsibilities

• Campaign Planning and Execution: Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments, utilizing channels such as personalized email marketing, targeted advertising, content marketing and more. Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.

• Audience Targeting and engagement: Utilize data-driven market insights and customer data to build targeted, personalized campaigns. Execute engagement and nurture campaigns to deliver optimized content experiences. 

• Campaign optimization: Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.

• Content Personalization and Messaging: Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers. 

• Cross-Functional Collaboration: Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.

• Adaptation and Optimization: Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data.

• ABSM Technology and Tools Utilization: Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution, measurement, and optimization. Stay updated on emerging ABSM technologies, tools and best practices to drive innovation and effectiveness in our ABSM strategies.

Key performance indicators

• Development, execution and performance of integrated marketing campaigns, in alignment with the business objectives and overarching marketing strategy 

• website traffic and engagement with key persons from target accounts # of solution request conversions

• # of opportunities in the active sales pipeline representing identified sales targets based on account based marketing approach 

• revenue generated for the business through marketing-generated leads (with the goal to convert every €1 spent on marketing into €8 generated for the business in incremental growth)

• accelerate the sales cycle (decrease time to close) and increase the contract value 

Key stakeholders

• Global Head of Enterprise Marketing

• Global Digital ABSM Leader

• Marketing Campaign Managers

• B2B marketing cross-functional teams

Education/relevant experience

• Bachelor's degree in Marketing, Business, or comparable education, or proven experience (3 years) in digital marketing and ABSM with a focus on campaign management and execution.

• Experience at a large global enterprise is a plus.

Knowledge and competencies

• Proven experience in executing and optimizing successful B2B marketing /ABM campaigns.

• Good understanding of B2B demand generation principles 

• Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software.

• Basic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance.

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Effective communication and interpersonal skills, with the ability to collaborate across global functional teams.

• Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM systems (e.g., Salesforce) is preferred.

• Excellent written and verbal communication skills.

• Natural curiosity, problem-solving mindset and new technology adopter.

• Ability to thrive in high-pressure situations and environments, and to self-organise and prioritize workload.

• Exceptional project management skills and a get-it-done attitude. 

• Experience working remotely and across cultures, doing business globally.

Is this the job for you? We would love to hear from you! Please apply directly to the role and we will get in touch with you.