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Manager, Lifecycle Sales

CIEE Council on International Educational Exchange

Role overview

Qualifications

  • Bachelor's degree or international equivalent required
  • 2-3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related field
  • Experience managing complex projects with multiple stakeholders and competing priorities
  • Strong written and verbal communication skills

Responsibilities

  • Lead implementation and ongoing optimization of the lifecycle strategy
  • Own key conversion metrics associated with applicant and alumni progression from high school study abroad participation to College Study Abroad enrollment
  • Manage lifecycle-related CRM workflows, automations, segmentation strategies, and engagement tracking
  • Coordinate across Institutional Relations, Marketing, Enrollment, Operations, and other stakeholders to ensure alignment of strategy, communications, systems, and goals

Key facts

  • Remote from: United States
  • Full time
  • Mid-level (2-5 years)
  • English

Hard skills

Lifecycle Management Project Management Customer Engagement Enrollment Management Marketing Automation Faculty Relations Higher Education

Other skills

  • Communication
  • Organizational Skills
  • Problem Solving

About the company

CIEE Council on International Educational Exchange logo

CIEE Council on International Educational Exchange

Non-profit Organizations

A nonprofit, non-governmental organization, CIEE is the country’s oldest and largest nonprofit study abroad and intercultural exchange organization. Since 1947, CIEE has helped thousands of people gain the knowledge and skills necessary to live and work in a globally interdependent and culturally diverse world by offering the most comprehensive, relevant, and valuable exchange programs available. CIEE operates 67 study centers in 45 countries that support more than 286 study abroad programs for 10,000-plus students from 340 U.S. colleges and universities annually. In 2015, CIEE launched its innovative Open Campus model – an affordable, flexible academic programming option that allows students to design their ideal international experience in multiple locations during one semester – at CIEE Global Institutes in Berlin, London, Paris, and Rome. As the largest sponsor for U.S. Department of State J-1 Visa programs, CIEE also helps nearly 35,000 international students participate in U.S.-based exchange programs each year. CIEE programs and services span study abroad, teach abroad, international faculty training, and various specialty and custom programs for secondary, post-secondary, and international students.

Company details

Company typeSME
IndustryNon-profit Organizations
Company size501 - 1000

Links

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Job description

Position:  Manager, Lifecycle Sales

Reports to: Director of Ambassador and Lifecycle Programs

Department:Institutional Relations, College Study 

Location: U.S. Remote


Who we are: 

CIEE is a non-profit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world. 

Why work with us:   

  • You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives; our alumni change the world. Be part of the change! 
  • You will receive a competitive total rewards package (only applicable for U.S. employees).CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include: 
    • Paid time off and Parental leave 
    • Gym Reimbursement Program 
    • Employee Assistance Program 
    • Short-term & Long-term Disability 
    • 6 floating Fridays (based on our eligibility rules) 
    • CIEE Study Abroad Program discounts 
    • 403(b) Retirement Plan with employer contribution 
    • Insurance Coverage (life, travel, medical, dental, and vision)  
    • Flexible Spending Accounts/Health Savings Accounts (medical and dependent) 
    • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness) 
  • You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in over 30 countries. Additionally, we help international participants from over 140 countries come to the USA each year.  Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our almost 80-year-old mission to make the world a more peaceful place. 

 

Who you are:

The Manager, Lifecycle Sales is responsible for designing, implementing, and optimizing CIEE's alumni-to-college lifecycle strategy. This role owns the lifecycle systems, processes, communications, and engagement initiatives that maintain relationships with CIEE high school applicants and alumni through to college, and then ultimately convert those students into CIEE College Study Abroad participants.

You are a strategic relationship builder and project manager who combines data-driven decision making with customer engagement expertise. You are energized by creating long-term customer journeys, implementing CRM-driven campaigns, establishing new event and recruitment opportunities, measuring results, and collaborating across teams to achieve ambitious enrollment and revenue goals. 

Working closely with Institutional Relations, Marketing, High School, Enrollment, and Operations teams, you will oversee lifecycle communications, reporting, and alumni engagement strategy designed to increase conversion from high school alumni to college study abroad participants.


What you’ll do:

  • Lifecycle Strategy & Program Management
    • Lead implementation and ongoing optimization of the lifecycle strategy.
    • Project manage the end-to-end alumni engagement calendar from program completion through college enrollment and study abroad participation.
    • Develop, execute, and continuously improve lifecycle campaigns that increase alumni engagement and future enrollment.
    • Pilot, test, and scale new outreach strategies, communications, events, and engagement models.
  • Sales & Enrollment Growth
    • Own key conversion metrics associated with applicant and alumni progression from high school study abroad participation to College Study Abroad enrollment.
    • Identify and execute opportunities to increase alumni awareness, engagement, and enrollment in CIEE college programs.
    • Monitor and report on lifecycle conversion performance, enrollment pipeline health, and ROI
    • Recommend and implement improvements to increase alumni participation and conversion rates.
  • CRM, Data & Systems Management
    • Manage lifecycle-related CRM workflows, automations, segmentation strategies, and engagement tracking.
    • Partner with marketing to implement and optimize lifecycle communications.
    • Partner with Operations to develop reporting dashboards that measure engagement, data collection, conversion, and enrollment outcomes.
    • Lead efforts to improve data collection and reporting rates among alumni.
    • Analyze campaign performance and customer behavior to drive continuous improvement. 
  • Alumni Engagement & Ambassador Programs
    • Develop and manage alumni engagement initiatives that maintain meaningful relationships with participants throughout high school and college.
    • Support the recruitment, onboarding, training, and management of alumni and campus ambassador programs aligned with lifecycle objectives. 
    • Coordinate alumni storytelling, peer-to-peer engagement, and referral initiatives. 
    • Build engagement opportunities that strengthen affinity with CIEE and encourage future participation.
  • Cross-Functional Leadership
    • Coordinate across Institutional Relations, Marketing, Enrollment, Operations, and other stakeholders to ensure alignment of strategy, communications, systems, and goals.
    • Identify operational challenges and recommend scalable solutions to improve customer experience and business outcomes.
    • Present results, insights, and recommendations to internal leadership and stakeholders.


What you’ll bring:

The ideal candidate will possess:

  • Bachelor's degree or international equivalent required.
  • 2-3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related field.
  • Experience managing complex projects with multiple stakeholders and competing priorities.
  • Demonstrated ability to analyze data, manage performance metrics, and drive measurable results.
  • Strong written and verbal communication skills.
  • Excellent project management, organizational, and problem-solving abilities.
  • Familiarity with study abroad, higher education, enrollment management, or alumni engagement is preferred.
  • Ability to embrace CIEE's Core Values of Excellence, Integrity, Respect, Inclusion, and Problem Solving.
CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply. 


Due to federal regulations and CIEE policies, a background check, reference check, and education and employment verification will be conducted as conditions of employment.

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Marcus Rivera

Chief Revenue Officer

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